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Ecommerce Forum

Google product listing ads better than shopping ads

10+ Year Member

Msg#: 4689758 posted 3:27 pm on Jul 22, 2014 (gmt 0)

I like Google product listing ads and spend money. Each time I move to Google shopping ads (3 times now) I see my cost per converted sale going up $5.00 - when I go back to the product listing ads my cost per converted click goes down again. All of my settings are the same. The Google reps that call me are really nice and try to help but I'm no longer trying to switch - will just wait until they automatically switch us in a month. Google shopping is supposed to be better - it gives us more control over our campaign / allows fine tuning - but for $5.00/conversion I would rather have no control...


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