|How do public promo codes work?|
| 9:14 pm on Mar 3, 2014 (gmt 0)|
Excuse my ignorance... I'm more a manufacturer than anything, and I don't do typical retail items. I was wondering a few days back, when I found a promo code to use on a shoes site... What is the benefit of doing this? I mean, I can understand maybe sending out unique promo codes to select customers, or doing something right on the site that states you have to put in a certain code... But what is the strategy behind having codes that you do NOT display on a site, yet you can find them on any decent coupon site? Are they just going after people who are smart enough to search for a code, but otherwise wouldn't buy stuff? I easily found a code for 35% off, which is pretty significant. Obviously the sales sites must know this is happening, as it would be easy enough to change daily.
| 10:46 pm on Mar 6, 2014 (gmt 0)|
It's all about getting you to the website in the first place. If you are looking for a product, you will already have an idea of a price in mind. If you can get the same product for less, you may be willing to spend a little bit more on something else.
I have never really understood placing codes prominently on a companies own website. The customer is already there, wait until they do not act before alerting them to savings :)
| 4:47 am on Mar 7, 2014 (gmt 0)|
|I have never really understood placing codes prominently on a companies own website. The customer is already there, wait until they do not act before alerting them to savings |
The customer is already there, the merchant does not want them to open another tab to do a search for the coupon - where they have a good chance of being diverted to a different supplier of the same or similar goods. Once they are in the checkout and see that space for the code, it happens. Just about any search for "Merchant+Coupon" will usually give you more than a million results. That indicates how important it is for merchants to try to keep you from leaving their cart to search. Not all those search results actually have a valid coupon, it may be a redirect to a competitor or sometimes just the desire to give you a cookie to take back with you, or to a different shop.
Merchants often issue coupon codes to their existing customers, and that empty space in the checkout where those codes get entered is a frequent enough cause of cart desertion for it to be a smart move for a merchant to have at least a token code for those who don't bring one in.
| 11:08 am on Mar 7, 2014 (gmt 0)|
Merchants often issue coupon codes to their existing customers
I get a lot of those but I have also used some sites that I have never known offer any sort of discount which still have a space for codes. I suspect that the developer who installed the software left the default functionality available just in case.
I would have hidden it myself but then I have a dislike of redundant fields but that's another story.