homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

ECommerce Sites Opening Bricks and Mortar Stores

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4621579 posted 3:08 pm on Nov 6, 2013 (gmt 0)

Since certain types of online stores started trading i've been convinced they ought to have bricks and mortar stores. Some products you absolutely have to see before you buy, imho.

With the inexorable rise of online shopping, there have been gloomy predictions about the future of the bricks and mortar, High Street store.

Yet it seems that reports of its imminent demise may have been exaggerated.

In a new twist, established e-commerce businesses are increasingly opening physical stores. ECommerce Sites Opening Bricks and Mortar Stores [bbc.co.uk]
A recent survey in the United States of the shopping habits of 18- to 25-year-olds suggests that just over two thirds of them - some 68% - prefer to shop in stores for clothing and shoes.

"Retail observers have been significantly overestimating our use of online and digital technology for shopping - we like shopping in stores," says Nicole Flasch-Mihalko of LIM College, which carried out the survey with the National Retail Federation in the US.

"Shopping Trends Among 18-25 Year-Olds" [limcollege.edu]



Msg#: 4621579 posted 7:57 pm on Nov 6, 2013 (gmt 0)

IMO, it really depends if your competitive advantage as an ecommerce company is being the price leader or being in an under-served niche.

If you're simply the price leader, I think it's hard to survive in a retail setting with big wages and rent, both of which are significantly lower as a website. On the other hand, if you're in a underserved niche with large margins, I think it might work well.


Msg#: 4621579 posted 8:27 pm on Nov 6, 2013 (gmt 0)

We did it for several years and went back to web only last summer. I found that the B&M was a distraction. We could not do web marketing and B&M marketing at the same time well, at least as a small business. Plus, overhead (especially extra employees) was significant, even for our modest location. For us, the downsides outweighed any additional sales.

Global Options:
 top home search open messages active posts  

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved