A recent survey in the United States of the shopping habits of 18- to 25-year-olds suggests that just over two thirds of them - some 68% - prefer to shop in stores for clothing and shoes.
"Retail observers have been significantly overestimating our use of online and digital technology for shopping - we like shopping in stores," says Nicole Flasch-Mihalko of LIM College, which carried out the survey with the National Retail Federation in the US.
Msg#: 4621579 posted 7:57 pm on Nov 6, 2013 (gmt 0)
IMO, it really depends if your competitive advantage as an ecommerce company is being the price leader or being in an under-served niche.
If you're simply the price leader, I think it's hard to survive in a retail setting with big wages and rent, both of which are significantly lower as a website. On the other hand, if you're in a underserved niche with large margins, I think it might work well.
Msg#: 4621579 posted 8:27 pm on Nov 6, 2013 (gmt 0)
We did it for several years and went back to web only last summer. I found that the B&M was a distraction. We could not do web marketing and B&M marketing at the same time well, at least as a small business. Plus, overhead (especially extra employees) was significant, even for our modest location. For us, the downsides outweighed any additional sales.