Msg#: 4571619 posted 5:13 pm on May 7, 2013 (gmt 0)
eBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by Amazon. While information has been scarce, a buyer who's been pitched by the e-commerce giant was able to share some details about the service.Report: eBay Planning To Share User Data With Brands [adweek.com]
Msg#: 4571619 posted 6:17 pm on May 7, 2013 (gmt 0)
I'll save them the time and money... The typical eBay purchase consists of somebody trying to buy a cheap, no name, Chinese knock-off... for the absolute least amount of money humanly possible. There ya go, they can have that 'data' for free.