homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

Digital Ads Need to Be Clear on All Platforms, FTC Says
FTC issues updated ad guidelines

WebmasterWorld Administrator buckworks us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4555047 posted 4:13 am on Mar 15, 2013 (gmt 0)

Advertising delivered through social media or on mobile phones needs to provide clear disclosures and abide by the same requirements that apply to newspaper and television messages, the U.S. Federal Trade Commission said.

Advertisers are responsible for ensuring that their messages are truthful and not deceptive, the agency said in updated guidelines issued [March 12]. It said it would take enforcement action against companies that violate consumer protection laws.

Story on Bloomberg: [bloomberg.com...]

From the FTC (PDF) - .com Disclosures: How to Make Effective Disclosures in Digital Advertising [ftc.gov...]



WebmasterWorld Senior Member 5+ Year Member

Msg#: 4555047 posted 3:25 pm on Mar 15, 2013 (gmt 0)


Global Options:
 top home search open messages active posts  

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved