| Conversion Ratio: visits or visitors?
|
Tonearm
msg:4537326 | 3:07 am on Jan 19, 2013 (gmt 0) |
Does conversion ratio conventionally refer to visits or visitors? I get about 22% more visits than visitors. Wikipedia says visitors:
"In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators."
But immediately afterward, their formula specifies visits:
[en.wikipedia.org...]
|
softwaredev
msg:4543307 | 8:30 am on Feb 7, 2013 (gmt 0) |
Visits are simply the new visits, returning visits and vistors are the number of Unique Visitors to your website so the ratio will always be more.
|
p5gal5
msg:4543490 | 5:43 pm on Feb 7, 2013 (gmt 0) |
I consider it unique visitors (even though GA thinks different), but I suppose it matters on personal preference.
|
|
|
