homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

Conversion Ratio: visits or visitors?

WebmasterWorld Senior Member 10+ Year Member

Msg#: 4537324 posted 3:07 am on Jan 19, 2013 (gmt 0)

Does conversion ratio conventionally refer to visits or visitors? I get about 22% more visits than visitors. Wikipedia says visitors:

"In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators."

But immediately afterward, their formula specifies visits:




Msg#: 4537324 posted 8:30 am on Feb 7, 2013 (gmt 0)

Visits are simply the new visits, returning visits and vistors are the number of Unique Visitors to your website so the ratio will always be more.


5+ Year Member

Msg#: 4537324 posted 5:43 pm on Feb 7, 2013 (gmt 0)

I consider it unique visitors (even though GA thinks different), but I suppose it matters on personal preference.

Global Options:
 top home search open messages active posts  

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved