The UK's fondness for net shopping is, in part, driven by mobile devices.
The study also indicated that:
In December 2011 the average UK mobile connection used 424MB (megabytes) of data, higher than Japanese users who averaged 392MBs. 16% of all web traffic in the UK was from mobiles, tablets or other connected devices - more than any other European country. Four in ten UK adults now access Facebook, Twitter and others social networks via their mobiles. For 18 to 24-year-olds the figures is even higher, at 62%. The findings form part of Ofcom's seventh International Communications Market Report, which looks at the take-up, availability, price and use of broadband, landlines, mobiles, TV and radio across 17 major countries.