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Can you obfuscate the sku number? Can you private label from the manufacturer?
Is Amazon actually focusing on growing their 1st party sales? If you read over at Amazon Strategies Blog it appears that the major push is on AWS and 3rd party sales.
joined:Jan 30, 2006
It comes down to them using your sales data to become your competitor and destroy your profits.
If you don't a competitor might do it anyway - that way you loss both ways!