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Conversion rate by search engine.
Very large differences.

WebmasterWorld Senior Member 10+ Year Member

Msg#: 4494186 posted 10:20 am on Sep 12, 2012 (gmt 0)

I've been using the software Piwik to analyze my website for a year now but today for the first time I checked the Conversion Rates by search engine. I was surprised by the differences. We have relatively high conversion rates because we have a large number of repeat buyers.

The bigger search engines or portals:

Yandex: 8.33 %
Yahoo: 8.31%
Bing: 7.59%
Google: 5.38%
Ask: 4.98%

And a search engine I had never heard of before tops them all - at least in conversion rates (a significant number of sales, too):

Ecosia: 12.31%

Of course, since most visitors come from Google, Google amounts to the biggest number of sales. Nevertheless I was surprised by the differences.

There is also a significant difference in average order volume. Ecosia comes first: Average order volume is double the amount of Bing. Bing is second, followed by Google.

I wonder what the reason is. Different demographic of users? Bing might have a lesser share in search than Google, but it seems at least for me the average user is much more valuable.



WebmasterWorld Senior Member 5+ Year Member

Msg#: 4494186 posted 3:56 pm on Sep 12, 2012 (gmt 0)

aggregated data often hides the truth, dig deeper for meaningful insights. select specific keywords and make sure to segment into organic and paid buckets, then compare engines.

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