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Ecommerce Forum

getting better conversion

 3:15 am on Sep 12, 2012 (gmt 0)

Here's the data. year to date vs previous years:


Visits: 7.82%
1,284,138 vs 1,190,948

Unique Visitors: 17.25%
844,403 vs 720,187

Pageviews: -5.30%
11,441,478 vs 12,081,985

Pages / Visit: -12.17%
8.91 vs 10.14

Avg. Visit Duration: -12.37%
00:04:37 vs 00:05:16

Bounce Rate: 3.48%
40.96% vs 39.58%

% New Visits: 8.59%


Ecommerce Conversion Rate: -12.72%
1.78% vs 2.04%

Transactions: -5.89%
22,830 vs 24,258

Revenue: -9.08%
$801,391.99 vs $881,444.05

Average Value: -3.40%
$35.10 vs $36.34

Unique Purchases: -10.54%
58,237 vs 65,097

Quantity: -10.81%
64,296 vs 72,092

I'm sure that might look good, but to me it should be growing, not going down? Is this just a sign of a bad ecomnomy?

I've just created an amazing solr based search system. Only been running for 4 days, but the data shows users who search converting at 6%, but only 5% of users search. Maybe I need to give this a few weeks to see if overall conversion is going to go up?

Any thoughts and help would be greatful. There are so many people coming to the site. I'd love it to get the conversion up 3% even!


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