homepage Welcome to WebmasterWorld Guest from 54.235.29.110
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

    
current thoughts on site search
KevinC




msg:4481397
 6:56 pm on Aug 2, 2012 (gmt 0)

Like most merchants we have always had a site search function on our website and it does work fairly well with good filtering/refining options on the display page.

My big concern of course is for customers not finding what they are looking for, getting frustrated and leaving.


Has anybody completely removed their search box - if what were the results?

 

lorax




msg:4481569
 11:24 am on Aug 3, 2012 (gmt 0)

IMHO I believe you should keep it. The more ways you provide for a user to get to what their looking for, the more likely you are to make a sale - baring in mind clean navigation and design and the full user experience.

Not everyone browses a website the same way and different markets require different ways of presenting content. Toothpaste (for example) is a commodity item and if I wanted to buy it online I would simply search for it on your site. But buying the passenger side torsion bar link for my 2000 Honda CRV would be better served by a drill down menu - maybe a search if I knew the part number - which most driveway mechanics aren't likely to know.

I'd say keep it but maybe you can track the searches and success rates?

HRoth




msg:4481579
 11:57 am on Aug 3, 2012 (gmt 0)

I removed mine because it broke. That was back in November. Since then, sales have averaged 45% higher. Are the two things related? I don't know. I can't think of anything else I did. I have been posting on Facebook for a while, but I see hardly any clicks from there. I have been wondering, though, if having a search box means people search, don't see what they want, and leave, as opposed to no search box, people go looking, and find other stuff they didn't know they wanted. But I don't know. One thing nice for me about the search box was keeping track of what people were looking for, which gave me ideas for expanding products.

jecasc




msg:4481886
 7:53 pm on Aug 4, 2012 (gmt 0)

If your internal search sucks, then either improve it or remove it.

The problem is that customers have grown accustomed to the big search engines which are tolerant to typos and mistakes. If a customer types in wdiget or wodget instead of widget and your internal search engines shows no result, the chances are high the customer simply leaves.

My recommendation however would be to improve your search instead of removing it. I did that about two years ago, added an "instant search" feature where results are shown while customers type and a fuzzy search based on the Damerau-Levenshtein algorithm. I implemented this myself, however if you lack the knowledge to program something like this, there are third party solutions available for a monthly fee, like Exorbyte or Findlogic. You provide an XML Feed with your products and add their search box to your website. I tested Exorbyte and the results where pretty impressive. However since I do not like third party tools I wrote my own search engine - which is pretty slow compared to theirs but works with the few hundred products I have.

A good internal site search can give you a real edge over the competition.

jimbeetle




msg:4481908
 10:53 pm on Aug 4, 2012 (gmt 0)

And keep in mind that the search data is valuable. Be sure to mine it to find what words and phrases your users use for products you stock and to find what products they want that you don't stock.

jwolthuis




msg:4482196
 2:05 pm on Aug 6, 2012 (gmt 0)

Be sure to mine it to find what words and phrases your users use for products you stock and to find what products they want that you don't stock.

Interesting idea! Thank you.

KevinC




msg:4482252
 4:53 pm on Aug 6, 2012 (gmt 0)

good replies, I do mine the search results but most of them look like 3rd grader typed them in, really awful searches which would never return a result.

I like the auto-suggest type search, might look into a 3rd party for that.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved