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One-time Registration Fee?
olimits7




msg:4468504
 8:23 pm on Jun 22, 2012 (gmt 0)

Hi,

I just launched a new services type website, and I'm getting some traffic to the site; however, no customer sign ups yet.

My competitors all charge a one-time registration fee; so I modeled my website to do the same but I've set a slightly lower one-time registration fee than my competitors.

I'm debating on lowering my one-time registration fee even more or eliminating it all together.

I know that my competitors are getting new customers with the one-time registration fee in place; so I'm wondering why I'm not getting sign ups as well? Could it be due to my website being just launched?

Thank you,

olimits7

 

dpd1




msg:4468793
 12:17 am on Jun 24, 2012 (gmt 0)

I would imagine that's it. The registration thing is tough, because 1. pay content is much more rare now days. Most people use the advertising model and the public is use to getting everything free. 2. It's a problem as to how you can show what they will be getting, without giving the farm away. So I would think that word of mouth probably plays a big role. And that would take a good amount of time to start happening. The other guys probably have a head start.

Planet13




msg:4468903
 2:54 pm on Jun 24, 2012 (gmt 0)

Do you have a comparison chart of features and prices comparing you to your competitors?

They might not REALIZE that your fees are slightly lower.

Also, is this a service where you can give a "trial" membership away for free (like for a week)?

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