Msg#: 4449264 posted 2:18 pm on May 4, 2012 (gmt 0)
My one client offers free (US only) delivery on purchases over $50 just to compete with all the other companies offering free delivery. There are some limitations though. She also offers free upgrades from Parcel Post to Priority Mail (again, US only) which has proven to be cheaper than mailing parcel post. Surprisingly, often priority mail is a little less than parcel post plus the post office provides free boxes. On average, she figures she is saving about 60 cents an order and the customer gets their order faster. This is one time it is truly a win win situation. Of course, this does not work for everyone depending on the size and weight of the product.
Msg#: 4449264 posted 10:16 pm on May 4, 2012 (gmt 0)
if you're offering free shipping, you should ALWAYS offer some form of upgrading shipping. many customers love to pay for upgraded shipping. if you tell them they'll get it 2 days faster for $5 (as an example), a good % will do it. i've tested this. intentionally delay free shipping orders by a couple days (or more, or less), and allow those that pay the $5 upgrade to have their order processed faster. basically, for $5 it puts their order to the front of the line. i've seen quite a few ecommerce stores utilize this strategy: including some rather big retailers.