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New Site, No Sales - Analytics Look Good. Sales Delayed?
macker123




msg:4414845
 8:19 pm on Feb 6, 2012 (gmt 0)

Hey Guys,

I launched a new ecommerce site 5 days ago, no sales yet. I am selling stuff in the $200 - $300 range.

I am trying to narrow down why people are not buying yet. Site has received around 500 uniques so far. Fairly targeted from Adwords.

I have a lot of experience in affiliate marketing, but that is typically for cheaper products.

I have a feeling one of 2 things is happening right now. Either the buying cycle is longer or people like what they see, but simply don't purchase as I am not engaging them enough (i.e. collect email, etc).

Analytics look good from what I can tell:
- bounce rate 34%
- average time on lander 30 seconds
- average page views around 3
- only 5 add to carts
- only 2 clicked the checkout button
- no emails to support

The site is designed well and should be high converting based on my prior experience. I have realized I probably need to add more content to do a better job of selling them, however my competitor has less and has good sales.

Thoughts on what I should be focusing on?

 

onlineleben




msg:4418276
 7:56 am on Feb 16, 2012 (gmt 0)


... price points will be painfully high for average gals
... What BRANDS of make up do they buy?
... beauty fanatics in the luxury market

You should keep this in mind when creating product photos. Put high-end cosmetics in there and don't use some cheap supermarket stuff.

Stitchwell




msg:4421021
 6:42 pm on Feb 23, 2012 (gmt 0)

A demo video would be good, get an attractive girl to fill up the drawers with her goodies and put her in a nice room and just do a few seconds clips with her taking stuff in and out of the drawers to show how they work...

And some testimonials?

Luxoria




msg:4424396
 3:22 am on Mar 3, 2012 (gmt 0)

Do people search for this product by brand name or by a generic keyword?

The pictures are a bit whited out. It would nice to see one of those systems fully stocked exactly how a customer would stock it.

Also, I suggest looking into adding pictures of smiling cute girl/women. You know, with a huge smile with pure white teeth, and huge colorful eyes... everyone want to be like the cute girl. =P

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