I launched a new ecommerce site 5 days ago, no sales yet. I am selling stuff in the $200 - $300 range.
I am trying to narrow down why people are not buying yet. Site has received around 500 uniques so far. Fairly targeted from Adwords.
I have a lot of experience in affiliate marketing, but that is typically for cheaper products.
I have a feeling one of 2 things is happening right now. Either the buying cycle is longer or people like what they see, but simply don't purchase as I am not engaging them enough (i.e. collect email, etc).
Analytics look good from what I can tell: - bounce rate 34% - average time on lander 30 seconds - average page views around 3 - only 5 add to carts - only 2 clicked the checkout button - no emails to support
The site is designed well and should be high converting based on my prior experience. I have realized I probably need to add more content to do a better job of selling them, however my competitor has less and has good sales.
A demo video would be good, get an attractive girl to fill up the drawers with her goodies and put her in a nice room and just do a few seconds clips with her taking stuff in and out of the drawers to show how they work...