If a well know company, generates clone websites (with some level of customization), to sell retail goods.
Would you choose a subdomain like
to market this product. Assume you are not worried about organic results and are going to target PPC.
Which domain would you choose and why?
I figure that it is better to use the subdomain.well-known-brand.com, as you automatically has the brand recognition, and this would far outweigh the few people that actually looks at the URL; and figure out you are just an affiliate.
Since you are in essence competing with every other mycompany.well-known-brand-name.com on their sub domains, I would think it would be more beneficial to you to do that as well as have your own page that links to the sub domain page. That way you can control certain SEO factors, content, etc., and possibly get the additional benefit from organic searches. The more exposure the better.
But as I said, this is an opinion, not something I have practiced.
In one nude try I am in, a competitor who had his own site that did great in Google rankings, was nailed by Panda. He took the site and tacked it on to a huge and old branded website as a subdomain is is kicking butt in Google now because of it.