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Ecommerce Forum

    
Mobile Conversion Rate
How is yours compared to overall rate?
wingslevel




msg:4407983
 2:27 am on Jan 18, 2012 (gmt 0)

Mine is about 40% of my total conversion rate. Bounce rate is about 10% higher and time on site is about half.

Doesn't sound so good does it?

No, I don't have a mobile version, but I have browsed my site with all kinds of phones and had no trouble. Could purchase items etc.

Wondering if all sites don't have a lower mobile conv rate - possibly due to people price checking in stores?

 

RhinoFish




msg:4408186
 4:42 pm on Jan 18, 2012 (gmt 0)

broad question... search vs display, full browser vs wap, order taking call center vs limited support, complex sale closing vs slam dunker, info laden long sales funnel vs low price barrier, b2c vs b2b, geo region, tablets vs phones, and on and on...

wingslevel




msg:4408682
 8:15 pm on Jan 19, 2012 (gmt 0)

Fair enough, I just grabbed my number from google analytics - sitewide number with whatever criteria they use for "mobile".

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