|Putting the product price in page title.|
I could not find any previous discussion on this topic, so I am tossing it out there.
What is the opinion of putting the price of a product in the page title, e.g Blue Widget, $14.99, or Blue Widgets starting at $14.99?
The big advantage I see, as long as the page title is a reasonable length, is that the price would appear immediately and may draw more attention. While a possible disadvantage if your prices are high, I see an advantage if your prices are competitive, especially since it may not appear in the text below the title in the SERP. I do have to admit, I have not seen this done, but that does not make it any less a good idea.
We tried this, and received emails from customers who saw one price in SERPs, and another price online. The customers either felt a sense of mis-trust that they were not getting your best-price on all items, or they would simply demand the lower price for that specific Widget. As long as you rarely change the Widget price, it would be less of a problem.
But be prepared to honor the lower price when you have price-adjustments. Outdated SERPs can stay around a long time.
As jwolthuis says the extracts displayed in the SERPS can hang around for a while. Also do make sure that pages aren't cached by the search engines.
Joe Public won't understand that what G displays may not be up to date or know what cache means. That can result in complaints direct to you, bad on-line reviews or even unfavorable mention the media.
I had considered this down side, but couldn't the same be said if the text below the link shows the price or if you use a rich snippet? Slow updates and cached results are always going to be an issue. Regardless, I appreciate the input.
Also, there is no guarantee that google will actually SHOW the titles that you create. With their new restrictions on google products, I would not be surprised if they try to squash prices in page titles.
1/ I agree with @jwolthuis that this would be misleading as titles may change
2/ I would recommend to use all the words in the title carefully as Search Engines use these words in their index algorithm
Hi - using Schema.org and product feeds you can get real time prices and stock levels above the meta description so use the space in the title to target your primary keyword, supporting keyword(s) and brand.
With cache updates falling behind, the customer might lose trust if presented with a higher (newer) price. I generally reserve all final pricing at the check out... or use "Starting at $14.99" so that I'm not locked in to a SE cached page... or even a page the customer saved some months ago then comes back to purchase... YMMV!
If you have a product where the price really doesn't change frequently, say once a year, it may not be harmful. But like tangor said, YMMV!
|Yulia from DNP|
There are some factors involved when a costumer decides to purchase a product or not.
Some factors are not even considered by the costumers if you will ask him , why did he decide to purchase a certain product. For example: visual: some aspects of design are programmed to make the client to want to buy the product. The info: information about the product, credibility, useful information, advantages etc. There are a lot of aspects that can make a costumer purchase the product.
You can make someone enter your site because he loved the price, but wont purchase it because of other aspects that ave mentioned. Or you can delete the price from the title and even if the price is high the costumer will decide to purchase the product because of the other aspects that ive mentioned.
So, if the price is slightly high, it can make someone not even bother to enter your site and being affected by the aspects of the site itself, and this is where you lost your client. I think " cheap" ,"discounted" are more useful keywords in this situation.