comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 32 days of the November – December 2011 holiday season. For the holiday season-to-date, $18.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.25 billion. Tuesday, November 29 reached $1.12 billion, while Wednesday, November 30 reached $1.03 billion. These three billion dollar spending days currently rank as three of the four heaviest online spending days in history (with Cyber Monday 2010 being the other).
Msg#: 4394363 posted 3:12 pm on Dec 5, 2011 (gmt 0)
My business isn't seasonal so I can't comment directly but remember that there is no late autumn holiday equivalent to Thanksgiving so the holiday season is more intensively concentrated around Christmas and New Year.
Msg#: 4394363 posted 7:13 pm on Dec 5, 2011 (gmt 0)
"ComScore’s annual holiday shopping survey of consumers" only measures stated intentions, not actual purchases.
More people are employed this year compared to the last two years, so we should see an uptick in holiday sales, especially since retail sales in the first 10 months in 2011 compared to the same period in 2010 are slightly higher. But up 15 percent? I don't think so...
But, maybe... it's clear that online retail sales are getting more share of retail sales and I think it's getting ready to explode in some categories. One big change that many are not ready for is online clothing sales. And, Best Buy's retail stores, even with less competition, is reportedly struggling in maintaining its share of the electronics market. (Although Walmart becoming a major player in this area isn't helping them either.) And, of course, then there is books.