|Seeking Guru Conversion Expert - Where to find?|
I have a website that has been live for over a year. Frankly, have been slow to keep current like I should.
Selling a product that appeals to a small cross-section of the male population.
Good looking site (really) - easy to navigate (I think) - competitive price - not a huge market, so not too much competition.
My problem; very, very, very few conversions. Obviously, something basically wrong (or several somethings) but what?
Yes, I am fully aware that I need link exchanges, better SEO optimization, more traffic and so on. But BEFORE getting into all that, I want to "tweak" everything I already have first. Does that make sense?
I need a guru that can help get me on the right track. Where can I go to get help? And no, I don't want to post in "review my site" forum. I need someone who can go thru everything to identify what works, what doesn't, why not and what needs to be changed to correct any problems.
[edited by: lorax at 11:53 am (utc) on Oct 21, 2011]
There is lots of free advice on the web (I sent you a sticky mail with an example).
Thanks for the reply and links, appreciated. Those are the type of things that I have tried.
Now need someone to really "dig deep" into my site and see where I can improve and determine what I need to change to improve my conversions.
Get this book -- "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions"
Author: Tim Ash
Or hire his company, Site Tuners, to do a site review.
Have seen him speak, have read his book several times - he's the best there is when it comes to improving conversions.
We had similar issue, we had traffic but no conversion.
We tried many things, but hiring a consultant was what really helped us.
They were no cheap but really made a difference.
Most of changes were made on the product pages, how to position elements.
We also did a lot of user testing.
Maybe not what is the conversion rate on the site now based off traffic?
|My problem; very, very, very few conversions. Obviously, something basically wrong (or several somethings) but what? |
and how are they getting to the site?
Are the search terms the visitor is coming from a targeted term, general term, or off the wall term related to your product?
If you haven't already planned to - attend PubCon. Two reasons - one you'll learn a heck of a lot about what the issues may be and - you can locate and hobnob with likely candidates. A bit of sleuthing the first day or so could yield some very qualified candidates.