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Ecommerce Forum

    
Seeking Guru Conversion Expert - Where to find?
PhotoGuy




msg:4358846
 6:34 pm on Sep 5, 2011 (gmt 0)

I have a website that has been live for over a year. Frankly, have been slow to keep current like I should.

Selling a product that appeals to a small cross-section of the male population.

Good looking site (really) - easy to navigate (I think) - competitive price - not a huge market, so not too much competition.

My problem; very, very, very few conversions. Obviously, something basically wrong (or several somethings) but what?

Yes, I am fully aware that I need link exchanges, better SEO optimization, more traffic and so on. But BEFORE getting into all that, I want to "tweak" everything I already have first. Does that make sense?

I need a guru that can help get me on the right track. Where can I go to get help? And no, I don't want to post in "review my site" forum. I need someone who can go thru everything to identify what works, what doesn't, why not and what needs to be changed to correct any problems.

Any recommendations?

Thanks

[edited by: lorax at 11:53 am (utc) on Oct 21, 2011]

 

onlineleben




msg:4358861
 7:46 pm on Sep 5, 2011 (gmt 0)

There is lots of free advice on the web (I sent you a sticky mail with an example).

PhotoGuy




msg:4358866
 8:08 pm on Sep 5, 2011 (gmt 0)

Thanks for the reply and links, appreciated. Those are the type of things that I have tried.

Now need someone to really "dig deep" into my site and see where I can improve and determine what I need to change to improve my conversions.

RhinoFish




msg:4359127
 4:18 pm on Sep 6, 2011 (gmt 0)

Get this book -- "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions"

Author: Tim Ash
Amazon: ~$20

Or hire his company, Site Tuners, to do a site review.

Have seen him speak, have read his book several times - he's the best there is when it comes to improving conversions.

mattia




msg:4375083
 6:46 am on Oct 16, 2011 (gmt 0)

Hi,
We had similar issue, we had traffic but no conversion.
We tried many things, but hiring a consultant was what really helped us.
They were no cheap but really made a difference.
Most of changes were made on the product pages, how to position elements.
We also did a lot of user testing.

best,
Marc

bwnbwn




msg:4376743
 8:23 pm on Oct 19, 2011 (gmt 0)

My problem; very, very, very few conversions. Obviously, something basically wrong (or several somethings) but what?
Maybe not what is the conversion rate on the site now based off traffic?

Traffic numbers,

and how are they getting to the site?

Are the search terms the visitor is coming from a targeted term, general term, or off the wall term related to your product?

lorax




msg:4377610
 12:03 pm on Oct 21, 2011 (gmt 0)

If you haven't already planned to - attend PubCon. Two reasons - one you'll learn a heck of a lot about what the issues may be and - you can locate and hobnob with likely candidates. A bit of sleuthing the first day or so could yield some very qualified candidates.

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