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McAfee Secure - Does it really increase conversions?
mattK_TD




msg:4344591
 5:30 pm on Jul 27, 2011 (gmt 0)

Thinking about adding McAfee Secure to an ecommerce website.

They are claiming an average 12% increase in sales conversions.

Has anyone experienced an increase in sales after adding the seal to your site?

Any alternatives that you would recommend over using McAfee Secure ?

Thanks!

 

akmac




msg:4344758
 12:33 am on Jul 28, 2011 (gmt 0)

There's a number of threads on this subject. To summarize them; No, it does not meaningfully increase conversions, and certainly not 12%.

paladin




msg:4345213
 9:42 pm on Jul 28, 2011 (gmt 0)

We tried it a while ago, pushed the sales guy for a 60 day trial. Then set up simple A/B test.

Final result => No significant differnece

Small print disclaimer: your results may vary

MisterT




msg:4348020
 12:05 am on Aug 5, 2011 (gmt 0)

building trust works. you don't need McAfee to do this. McAfee is an overpriced way of building a little trust.

we do it much cheaper, in a variety of ways: clickable SSL logo, clickable privacy/security logo, 1-800 number prominent in the header on all web pages, links to easily find support & contact info, testimonials page, etc..

everything we do to build trust does not cost us any extra. we do get a few extra phone calls, but most of the calls turn into sales. I personally think the McAfee seal thing is a total scam in terms of the amount of money they are charging small businesses. it might make sense for a big company, but not the little-mid size guys. (like most who read this forum)

the easiest thing you can do to build trust is just be open & transparent with the customer, and show the customer you are real business that cares, and not some fly-by-night shady operation that is going to scam them or give them a hellish shopping experience.

- my $0.02

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