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Online business changes that result in lost business
tomshark




msg:4342801
 5:42 pm on Jul 22, 2011 (gmt 0)

What requested changes to an online business tend to result in the most lost business?

 

toplisek




msg:4342822
 6:00 pm on Jul 22, 2011 (gmt 0)

Please collaborate more. This is too low info.

tomshark




msg:4342844
 6:29 pm on Jul 22, 2011 (gmt 0)

For example, changing or adding domain names to improve search rank, changing shipping price policies, changing returns or refunds policies... Ever seen things like that?

olimits7




msg:4342873
 8:20 pm on Jul 22, 2011 (gmt 0)

I think I know what you are referring to, and it sounds like an interesting topic!

I've found that the more information I provide a customer during checkout tends to lead to slightly less orders, but I also receive less customer emails. I think this basically weeds out any customers that in the end would turn out to be more of a hassle to deal with.

I feel a lot of things affect business lost online (i.e. item price, shipping cost, customer service, shipping times, inventory, reviews, etc..), but I think small things like the way you write or explain things on your website plays a role as well.

I've noticed by just changing the way I worded something, or where I place it on my website; definitely did have an affect on sales.

tomshark




msg:4345877
 1:40 am on Jul 31, 2011 (gmt 0)

olimits7, I like your input. May I quote you in my article? If you like I'll link to your site so send that too.

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