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Ecommerce Forum

Safari Browser and Ecommerce
Safari leaves FF in the dust.

 4:52 am on Jul 22, 2011 (gmt 0)

Looked at my ecommerce website browser stats probably for the first time this year. Was dumbfounded to see that 22% of our visitors (non techies) were using Safari versus only 18% for Firefox. Four years ago almost no one used Safari. FF usage is slightly declining now.

Heck, I haven't even looked at our site in Safari.

Does your commerce site see heavy Safari usage? What's driving the change? What are the ecommerce ramifications? Are these Ipad users coming to our site?



 4:58 am on Jul 22, 2011 (gmt 0)

It's a distant 4th on mine. Probably has a lot to do with what types of people you attract.


 3:34 pm on Jul 22, 2011 (gmt 0)

IE 55%
FF 21%

Safari & Chrome 10% each.


 2:06 am on Jul 23, 2011 (gmt 0)

Urchin stats May 1, 2011 to July 22:
IE 57.1%
Safari 24.2%
FF 17.6%

Chrome isn't listed. Could Urchin include Chrome in Safari?


Google Analytics for the same period:
IE 56.7%
FF 17.7%
Safari 14.5%
Chrome 7.9%

Ours is a low tech commerce site. The majority of customers are female.


 10:59 pm on Aug 10, 2011 (gmt 0)

Apple briefly passed Exxon the other day as the world's most valuable company, measured by stock market cap.

Apple's rise is definitely boosting Safari and iPhone browser usage. Our email marketing reports show a high % of users reading our marketing emails on iPhones.

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