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Testing price points - how long do you usually test for?
olimits7




msg:4341505
 12:34 am on Jul 20, 2011 (gmt 0)

Hi,

I'm testing out some different price points with item prices and shipping costs.

However, I was wondering how long do you usually test price points to get a good gauge from customers? 1 week? 2 weeks? etc?

Thank you,

olimits7

 

jecasc




msg:4341568
 6:56 am on Jul 20, 2011 (gmt 0)

However, I was wondering how long do you usually test price points to get a good gauge from customers? 1 week? 2 weeks? etc?


If you have enough customers and orders you can have valid data after two days. If you only have one customer a day in average you won't have valid data in six month.

It is not so much the time, it is more the number of customers that count. That's what makes it so hard for small business to do A/B testing or get any statistical valid data. If you have 5000 customers on average a day you can measure an increase or decrease of 5% over a few days. If you only have 10 customers per day - not so much.

podfan




msg:4342543
 2:49 am on Jul 22, 2011 (gmt 0)

You may try to use some A/B test software and it's helpful the ratio.

jwolthuis




msg:4342835
 6:17 pm on Jul 22, 2011 (gmt 0)

Several weeks minimum to get any significant results.

Customers have Memory, Attitude and a sense of Trust, so if you make a change (or revert back), don't expect things to reach steady-state immediately.

Their Memory causes them to return/not-return in the future to make a purchase, based on item prices or shipping costs they saw on their previous visit.

The Attitude causes them to react positively / negatively toward your site if they notice changes to item prices or shipping costs from their last visit.

You might lose customers based on Trust in pricing fairness, (for example) if you cut the price or shipping of an item that they looked at yesterday.

Customers are unpredictable. Proceed with caution when making any *major* change.

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