CPC_Andrew
msg:4330128 | 7:25 pm on Jun 23, 2011 (gmt 0) |
I don't have any experience with testing but I believe the premise of those books is accurate in theory. If I'm presented with too many options on product pages I tend to be overwhelmed and don't buy.
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Novus
msg:4330524 | 1:52 pm on Jun 24, 2011 (gmt 0) |
My personal preference is for 12. I think if you have to scroll more than 3 times while browsing your site could be better designed.
It very much depends on the format/design of your site, the products you sell and your target audience.
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RhinoFish
msg:4330552 | 2:40 pm on Jun 24, 2011 (gmt 0) |
some things (think area rugs), the shopper wants to see a bunch.
other things (think coffee makers), the shopper wants a reasonable range of choices.
in any case, add some sort of "keep on top" / "mark as favorite" feature so shoppers can remember their 'likes' as they browse.
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rocknbil
msg:4330647 | 5:05 pm on Jun 24, 2011 (gmt 0) |
Depends on the size of your images, with small thumbs 15 - 20. My rule of thumb is 1.5 "average" screens deep (scroll.) But in any case - LET YOUR USERS DECIDE. :-) Have a per page functionality somewhere and let them adjust it. People do use this.
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Planet13
msg:4331576 | 2:25 pm on Jun 27, 2011 (gmt 0) |
| But in any case - LET YOUR USERS DECIDE. :-) |
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Test this out, but I am not sure I would agree with rocknbil on this.
I would prefer, if at all possible, to do A/B testing with a set number of images per page, and then see which format performs better.
I tend to think it has LESS to do with the amount of scrolling one has to do and MORE to do with the amount of choices a visitor has to make when on a screen. Also, I would be sure to put the best performing / best ROI products at the top of the category page.
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