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Can pay-per-read model work?
An e-commerce concept.
Alexey



 
Msg#: 4319914 posted 10:10 am on May 31, 2011 (gmt 0)

What do you think about selling any original texts (articles, whitepapers, tutorials) in the special widget, which can be embedded in various sites? The idea is that short summary is free, and to read the rest is needed to pay a small fee to the author. Of course, the widget content is copy-protected. Would sell your own text or pay to read any content?

 

Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4319914 posted 10:19 am on May 31, 2011 (gmt 0)

Stephen King had no luck with it ..and Murdoch's version has yet to bear fruit .

Straight downloadable ebook with protection is easier.

and welcome to WebmasterWorld Alexey :)

Alexey



 
Msg#: 4319914 posted 11:25 am on May 31, 2011 (gmt 0)

Thanks :)

If I'm not mistaking, Murdoch's version is a paid subscription without the possibility to buy individual articles?

The idea is, if you have a book, valuable blog post or an article which others can benefit from, you can insert it into a widget and embed it in your own website or blog.

If anyone wants to buy it, he needs only to press "buy" and he becomes instant access to the content. The reader needs not to fill any forms or to leave the website, and can download the protected version to read offline. If the reader liked it, he can embed it and distribute to others, receiving part of author's revenue.

toplisek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4319914 posted 12:25 pm on May 31, 2011 (gmt 0)

quote:
Murdoch's version is a paid subscription without the possibility to buy individual articles
When you have paid newspaper you have to count that there are many old users. In this case this will be paid. When you are new to the market you should give gratis option or you set time limit for your free version.

Will be paid article shown on your website or original?

Alexey



 
Msg#: 4319914 posted 1:34 pm on May 31, 2011 (gmt 0)

toplisek, thanks for the question.

The paid article consists of two parts - free and paid. The free part is visible to all readers however, the whole article would be visible only after a payment. It does not matter on what website you are reading this article - on my website, on the author's one or on any website having embedded widget with this article. This is like YouTube model, but for text and images and having the payment system inside. Of couse, later this model will include audio and video files, but now I'm thinking to start with text and images.

toplisek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4319914 posted 1:44 pm on May 31, 2011 (gmt 0)

In this option, you have to calculate value of free user. It is needed in this case and it is variable with the time dimension. When you break profit line, you will probably remove free users or get them by short part of article.

Alexey



 
Msg#: 4319914 posted 2:01 pm on May 31, 2011 (gmt 0)

I do not think, I'm understanding you correctly. What do you mean for a "free user"? The sign up is free, and every user will become am account in the internal payment system working with PayPal and other payment systems.

toplisek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4319914 posted 2:41 pm on May 31, 2011 (gmt 0)

I will post you tomorrow name of article. Free model should be carefully checked.

Alexey



 
Msg#: 4319914 posted 2:52 pm on May 31, 2011 (gmt 0)

Thanks, I'll read it with interest.

CPC_Andrew



 
Msg#: 4319914 posted 3:59 pm on May 31, 2011 (gmt 0)

With so much free content on the web it's hard for me to envision this business concept. There are large ebook markets that sell content, but nothing like a top-down pyramid scheme where you can buy the content and then repost it on your website. It will be duplicate content nonetheless once it spreads, and Google will have no reason to benefit those users who repost it. Unless your content is extremely valuable for cheap this will be very difficult to do.

rocknbil

WebmasterWorld Senior Member rocknbil us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4319914 posted 4:04 pm on May 31, 2011 (gmt 0)

LOL @ Leosghost I was going to say it worked for Stephen King and The Plant but most people aren't Stephen King. :-)

The problem I see you may encounter is already happening a lot: multiple users purchase the same article and now you have tons of duplicate content floating around which devalues the original.

rachel123

5+ Year Member



 
Msg#: 4319914 posted 10:48 pm on May 31, 2011 (gmt 0)

This works for peer-reviewed journals - you can read abstracts for free and then purchase the full text if desired. (springerlink, elsevier

It works for that type of literature because...

Journal subscriptions are pricey, and only a fraction of the articles in them will be directly relevant to the user's research

The desired article is generally very relevant to the user and often access is a "need" (to prevent study duplication, to obtain needed background, etc)

The user is often spending grant or institutional money (not their own).

So depending on what type of content you're talking about, yes, this could be viable. Not necessarily "pay per read" but "pay per article" does work in some cases.

Alexey



 
Msg#: 4319914 posted 1:05 am on Jun 1, 2011 (gmt 0)

Rocknbil, the decision is, if every widget would be signed by it's author, and would contain the link to the original source. That means, the search engines indexing widgets would bring most popular authors to the top list, and every reader would know the author's name, no matter who is embedding the widget.

Alexey



 
Msg#: 4319914 posted 1:09 am on Jun 1, 2011 (gmt 0)

Racel123, thank, I think "pay per article" fits better.

tangor

WebmasterWorld Senior Member tangor us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4319914 posted 1:43 am on Jun 1, 2011 (gmt 0)

If I'm reading correctly, the intent is a widget embedded doc that always points to a single source point with multiple pay options. On surface that sounds fine and should give no grief to SEs... but in reality, once it (article/text/images) becomes available in electronic form it CAN BE AND WILL BE SCRAPED and there goes the ball game. Every Tom, Dick, and Scary will have it on every MFA site they own...

Short term, can make some money.
Long term, not so good.

Alexey



 
Msg#: 4319914 posted 4:52 am on Jun 1, 2011 (gmt 0)

It is easier to embed the widget with the content and to receive part of author's revenue than to break the copy-paste protection and get nothing or law problems. The embedding is alternative to the scraping :)


Of course, the article can be stolen.
It's like DVD films - you can download it from PirateBay or buy DVD.

tangor

WebmasterWorld Senior Member tangor us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4319914 posted 5:12 am on Jun 1, 2011 (gmt 0)

The embedding is alternative to the scraping :)

Of course, the article can be stolen.
It's like DVD films - you can download it from PirateBay or buy DVD.


Kewl! Sounds like another exercise in futility. I like my idea better (might even use it). With enough link spread in short term some serious ka-ching can be made before the scrapers pile on. Then off to the next "same thing"...

Alexey



 
Msg#: 4319914 posted 5:48 am on Jun 1, 2011 (gmt 0)

If you'll use it tell us the results :)

walkman



 
Msg#: 4319914 posted 6:51 am on Jun 1, 2011 (gmt 0)

I doubt it. For the same reason selling singles is not a good move, you need to sell the entire CD not just the top single.

Then there's the issue of payments: set up, fees etc for such small transactions.

tangor

WebmasterWorld Senior Member tangor us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4319914 posted 7:19 am on Jun 1, 2011 (gmt 0)

Alexey, welcome to webmasterworld. I apologize for my tongue-in-cheek humor. I get razzed by kit and kaboddle all the time for creating language confusion. YES, I could put such together and get maybe 3 hours, 30 hours, or even 72 hours of benefit before the next slimy scraper stripped and pasted it across a half-hundred domains... WITHOUT MY MONEY MAKING WIDGET. And then I would weep, while counting what sous, drachmas, yens, dinero, dollars I might have obtained in that brief time period.

There are venues for etext offerings but are usually highly commercial with very broad distro which most SINGLE WEBSITES cannot accomplish... However, if the game is for the AUTHOR to get spread and known and you get a cut of that... well, he gets known but don't plan on buying a house in Tuscany (Spain)...or Cut 'n Shoot (Texas).

Alexey



 
Msg#: 4319914 posted 8:27 am on Jun 1, 2011 (gmt 0)

So, if the author publishes the article now, he gets nothing at all :)

This happens everywhere - the movie companies and record labels suffer losses, the publishing houses suffer losses and no one gives up this business. The widget is one more revenue stream for authors from their works now.

You can weep or use widgets and making money right now.
I'm sure that in next 5 years Internet changes to direction of the legality of the content. And widgets is a first step of this changes.

So, only you are owner of your time, content and money ;)

Alexey



 
Msg#: 4319914 posted 9:07 am on Jun 1, 2011 (gmt 0)

However, if the author publishes the article now, he gets nothing at all :)

This happens everywhere - the movie companies and record labels suffer losses, the publishing houses suffer losses and no one gives up this business. The widget is one more revenue stream for authors from their works now.

You can weep or use widgets and making money right now.
I'm sure that in next 5 years Internet changes to direction of the legality of the content. And widgets is a first step of this changes.

So, only you are owner of your time, content and money ;)

toplisek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4319914 posted 7:08 pm on Jun 1, 2011 (gmt 0)

Hi Alexey,
I have promised you to post some sources, article.

Main point:
You will increase cooperation (audience) with your free parts of articles. It is huge profit in the free based price and this is because of economies of scale (China case) but needs experiments all the time. It is like infinite game. How much value is your product to customers. This is main issue (FAQ).

You can calculate your free customer with some articles like:
Gupta, Sunil in Mela, Carl F.: What is a Free Customer Worth?
Harvard Business Review 86 (2008).

Personally I like Stanford University, but like Google Economist Hal Varian said: Which guest is the most desired in a gym? Guy who paid his fee but never comes into the gym area...

Check. Maybe some idea will help you. Let me know with your results. Cheers and Good Luck!

Alexey



 
Msg#: 4319914 posted 9:22 am on Jun 21, 2011 (gmt 0)

Thanks, Toplisek. When I looked into HBR, I saw that this idea is already working in this journal :) Part of the article is free and I need to pay a fee to get the full article on my email. This is I'm telling about. However, the registration forms are terrible, they want too much time and information of me. I think that using widgets would be better because I can get instant access to the necessary information.

toplisek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4319914 posted 9:55 am on Jun 21, 2011 (gmt 0)

The registration forms are terrible...When you have clients that pay 50.000 USD you do not worry about usability...

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