homepage Welcome to WebmasterWorld Guest from 54.226.21.57
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

    
e-commerce greenhorn needs some advice
jankles



 
Msg#: 4298435 posted 7:17 pm on Apr 15, 2011 (gmt 0)

I run a forum for a tech product that lends itself to selling related accessories, so I'd like to set up a storefront.

I'm experienced in other areas, but this is going to be my first shot at e-commerce. I'd love any input I could get as I try to think through these options.

I am at present trying to choose between two strategies: integrate the store into my existing community/domain, or establish a distinct site, referring customers, and benefiting from a bit of synergy.


store.forum.com, a storefront integrated with the current theme and layout, in the top nav-bar like any other page. This approach would limit me to selling products directly related to my product. However, it would benefit directly from the authority and traffic of the existing domain.

[accessorystore].com, independent storefront on a separate domain. This would lend itself to selling accessories for a wider variety of products, but would miss out on the authority and direct traffic from the established domain. It doesn't seem as fluid to try to refer customers from the forum to a distinct shopping site. I might as well be referring them to Amazon.


Thanks in advance. This is a big strategic decision for me.

 

dpd1

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4298435 posted 7:31 pm on Apr 16, 2011 (gmt 0)

It's hard to know the best way to do it without knowing the content type and all that... But if you're personally connected well with the community, and there's good relationship that you've built with people there... to the point where they trust you... I think that's a very valuable thing that I would try to capitalize on as much as a could. Building up that trust within a certain niche takes a lot of time doing it from scratch, and that's really the hardest part.

Essex_boy

WebmasterWorld Senior Member essex_boy us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4298435 posted 8:41 pm on Apr 24, 2011 (gmt 0)

Relate the two, I have a site similar, product and viewers are the same. Never sold anything thing till brought in customers for free bits and info.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved