|comScore: Online Sales Grew 9.8 pct in 2010|
comScore: Online Sales Grew 9.8 pct in 2010 [internetretailer.com]
|Bouncing back smartly from the recession, online retail sales increased 11% in the fourth quarter of 2010 from the previous year, and full-year 2010 sales were up 9.8% over 2009, |
|Fourth quarter e-retail sales totaled a record $43.432 billion, versus $39.045 billion a year earlier. For the full year, online retailers sold $142.491 billion worth of merchandise, up from $129.797 in 2009. |
“Retail e-commerce had a strong fourth quarter, growing 11% versus last year as holiday season spending was bolstered by an improving sentiment among some consumer segments and by retailers’ discounting and promotions,” says comScore chairman Gian Fulgoni. “The 2010 holiday season saw the first billion-dollar day on record and several more surpassing $900 million to help propel Q4 to record spending levels. We anticipate that the progress we’ve seen in the past year as we climbed out of the recession will continue with sustained double-digit growth rates in 2011.” E-retail sales totaled $1.028 billion on the Monday after Thanksgiving, the first day ever to exceed $1 billion, according to comScore.
And online competition grew 110% ?
|Top-performing retail categories: |
computer software (excluding PC games), consumer electronics, books and magazines (excluding digital downloads), computers/peripherals/PDAs, and toys and hobbies. 15% +
Weakest: sports, fitness and home furnishings.
The comScore report represents perhaps the most authoritative estimate of e-retail sales based on consumer data as it draws on actual activity by some 1 million online shoppers in the U.S.
From my research
Big box stores are ranking higher. [i.e. Target, Cabellas etc . . ]
Mega sites are ranking higher [Amazon, Overstock, etc . . ]
Brands are getting multiple listings [Oakley, The North Face, etc . . ]
Content/Authority sites are ranking higher [wiki, webmd, etc . . ]
All of this is pushing the small to mid size etailers down.
The etailers that are still competitive in term of SE rankings, are working hard to promote their sites by doing higher level promotions, and/or performing very aggressive SEO.
Margins are also down because of price point pressures.
All of this is similar to what traditional brick and mortars have experience over the last three decades.
Only the best will survive the next 18 months.
I'm not really interested in what gadgets people are wasting their money on, I'm wanting to see what it cost these companies in ad spend. More ad spend = more revenue for publishers. More product sales = good news for Wall st but not necessarily publishers.