|eBay Acquiring Fashion Daily-Deals Site For $200 Million|
eBay is pulling $200 million out of its wallet for brands4friends, a fashion daily-deals site based in Berlin.
The acquisition, announced today, is designed to build up the auction site's reputation as a source for clothing, shoes, and accessories among European buyers.
As Germany's largest online shopping club, brands4friends offers daily deals to site subscribers and features about 600 brands, including Buffalo, Calvin Klein, and Diesel. eBay Acquiring Fashion Daily-Deals Site For $200 Million [news.cnet.com]
Y'know, ebay doesn't seem to do much of this type of thing. Yet they're a site that probably both could and should be doing more of this kind of stuff.
those that are in ecommerce should be more concerned over what Ebay could do than what Google could do. But that hasn't ever seemed to be the case. Ebay could own the ecommerce world a lot easier than Google could.
Anyway,good for ebay, a step in the right direction.
eBay seems to be on an SEO trip lately, trying to dominate natural search by revamping their own properties and launching various "portals" for more targeted niches. This is in line with their ambitions of late.
I miss when eBay did only auctions and did them well, there are already far superior non-auction portals in the biz.
I'm going to assume they plan to purge their affiliate program of sites/affiliates who they continually end up competing with too.
Is it me or is eBay becoming more European than American? The aff program is run by a Denmark firm...
|trying to dominate natural search by revamping their own properties |
I wish they invest more resources in improving their OWN searches, results, seller scrutiny and the ever-elusive, forever-taking "easier" UI.
My wife and I sat down this week going over Christmas receipts (several kids, gotta spread the money pretty evenly) and came to the startling conclusion, and 20 minute discussion about why, that this was the first year we bought NOTHING through eBay for Christmas. We still did 75-80% of our shopping online throughout the year.