|eBay Introducing a New Classifieds Site In US|
eBay Introducing a New Classifieds Site In US [bits.blogs.nytimes.com]
|On Tuesday, eBay plans to unveil a new classifieds site, called eBayClassifieds, to replace its old site, Kijiji, in the United States. It will also introduce two new mobile apps, one for listing and selling items for sale and another for posting or searching classifieds. A third app, for the iPad, will be released April 3. |
The new classifieds site is eBay’s attempt to re-energize its classifieds business during a time when it is under attack. Kijiji is successful in other countries, like Canada and Australia, and it will keep the Kijiji name abroad. In the United States, though, where Craigslist rules the classifieds business, it has never been able to dominate. In February, Kijiji had 2 million visitors while Craigslist had 4.5 million, according to Compete.
Kijiji is huge here in Canada. Its the go-to site for used goods and finding jobs. It dwarfs Craiglist up here. I have no idea why Kijiji took off but Craigslist sputtered. That has puzzled me for a year or two.
|We’re a great free classifieds site for reaching your local market; even better, now we’ve got a new look, a new name, and a very familiar and trusted brand. |
Yeah, I have no idea why anyone in their right mind would use Craigslist. It's full of scammers and spammers. I wonder if that's where their traffic numbers are coming from. I bet half of that traffic originated in Nigeria.
Actually, Craigslist can be quite useful. I just sold a baby grand piano via the site. I'm not a regular user, but that experience convinced me that it's viable for selling things in a local market.
Traffic is the key for any auction or classified site. People won't invest the time in creating listings, much less using any paid listings, if the audience is small. Even in the smallish city where I sold the piano, there was plenty of action in the musical instrument and other categories.
The key for eBay will be to really leverage its own reputation and traffic to drive the new classified site. Of course, it might well cannibalize its local auctions if it does that.
Curious if this will spark Craigslist to perform a site redesign or modify their site in anyway?
Poor local newspapers.
I don't see them knocking off craigslist anytime soon. I find tenants, firewood, vehicles, you name it, on craigslist with ease - the traffic is there and that's what counts.
craigslist has passed ebay in traffic, so its matter of time, ebay goes down. Will be fun to see how craigslist respond.
The reason why Kijiji made it better in Canada is that people here are not aware of the whole philosophy and business model of Craig s list, and they don't know that ebay is behind Kijiji either. Basically, the market was virgin, and Kijiji started advertising like crazy, whereas Craigs list, like always, relied on word of mouth. Obviously, people wen't for the modern looking colorful interface of Kijiji, but I still use Craigs list here, and gets tons of OK reaction.
Finally, I think eBayClassifieds is a very bad domain name.
What have they got left to lose? Obits?
Well, display ads too I guess, but would a new classified site hurt the local paper print display ad business that much?
Absolutely, the classifieds and want-ads in our local paper have shrunk considerably because of Kijiji. They used to be between 10 and 20 pages long. Now its 3 or 4 pages at most. Kijiji is killing them.
I'm in Canada and Kijiji rules here. I can't see how muddying the eBay brand with "free" classifieds will help their brand. Are non-techie people going to "get it"? eBay's brand is auction buying where you pay to list things. Now "eBay" will also mean free listings in local markets. Just imagine all the people who are going to hit ebay.com to list their item and then they'll be charged ;-)
Personally I see no problem with rebranding, but I think they should have left off the eBay name, it will cause confusion. Craigslist is popular for a reason, can't Kijiji be happy being #2 LOL.
One data point for the Atlanta market: 30 hours on eBayClassifieds: 0 responses; 4 hours on Craig's List: 4 responses. I even gave eBayClassifieds a 1-day headstart.
This is for a merchandise for sale category.