Msg#: 4088424 posted 3:55 pm on Feb 27, 2010 (gmt 0)
hello, every one
I have run a shop online for nearly one year. there are more than 1000 styles available in shop now .quanlity is very good and the price is low (most of ties are priced $15) however, business is not good. there are only about 20 buyers place orders monthly. I am wondering whether ties are still necessary nowadays. if more and more people wear T-shirt,instead of shirt+ties in office, is it wise to stop further investment on this website?
I also want to know if there are other reasons why people are not willing to buy goods from my website.
I will appreicate any suggestion from you.
[edited by: lorax at 11:31 pm (utc) on Feb 27, 2010] [edit reason] no URLs please [/edit]
Msg#: 4088424 posted 4:10 pm on Feb 27, 2010 (gmt 0)
As a city worker in a formal suited environment I can confidently say that very few men will buy a tie as a separate purchase. When buying a new shirt you think "have I got a tie to go with this?", if not you buy the tie at the same time.
The other factor is of course location. I only buy mail order from companies with a physical presence in my own country. For the benefit of others, as the mods will edit out the link soon, the OP is shipping from China.
Msg#: 4088424 posted 10:27 pm on Feb 27, 2010 (gmt 0)
Yeah, if I had to guess... I'd say that's probably your problem. It's an accessory... and accessories are mainly bought while people are buying other larger things. If it was something that wasn't available in a lot of other places that do sell all kinds of other clothes, then you might have more sales. Do you manufacture them? If so, you should maybe just market them the traditional route.
Msg#: 4088424 posted 12:19 am on Mar 1, 2010 (gmt 0)
It's probably the competition, not the item popularity that's the problem. It hard to buy a tie without feeling the material first to judge quality, if someone has a tie in mind they most likely pick one up at the mall when they are there.
Maybe adding some higher prices items (like suits) would help. People could be price comparing on these for a greater savings, say by brand and style, so you could get people from department stores looking for a better deal online.
Msg#: 4088424 posted 12:27 am on Mar 1, 2010 (gmt 0)
I'd never by a tie or button down shirt online. With the shirts even if the size should be right for me, often times the cut is wrong. As such I only buy a shirt after I have tried it on and know that it fits comfortably. Guessing the size, buying on line and then mailing back if it doesn't fit is a hassle even if the vendor covers back and forth shipping charges.
As far as ties go I'm really picky about ties. I want to see and feel it in person to know if I like it or not.
As others have said, I also wouldn't buy something like a shirt and tie from a vendor in a country other than my own. A big reason for this is that my credit card company tacks on a 3% fee to international purchases (their way of making extra money).