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Adding AdSense to an eCommerce Store
ponyboy96

5+ Year Member



 
Msg#: 4067346 posted 4:39 pm on Jan 25, 2010 (gmt 0)

I am seriously contemplating adding AdSense to my eCommerce store. I know most of you may think that this is crazy as it would adversely affect my store conversion and I would like to get everyone's thoughts on this. Have any of you tried this?

Here is my thought process, my site is in a relatively niche market and profit margins are very thin for me. I am a new store in the industry, but I may only make 2-3% on any item that I sell due to lack of buy-in power. Some items I actually lose money on. I drop ship everything.

Currently, I get about 100 visitors a day to the store and may only get 3-4 orders per week. Most of the buyers are very price sensitive and I cannot compete on prices very well. I cannot offer free shipping or I will be in the red.

What are your thoughts on adding AdSense as a way to increase the revenue stream of the business? If I can make enough on AdSense, I may be able to offer better deals or free shipping.

 

caribguy

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4067346 posted 4:51 pm on Jan 25, 2010 (gmt 0)

I get about 100 visitors a day

How does the potential extra dollar a day in revenue affect the way visitors perceive the quality of your site?

How many sales will you potentially lose due to people clicking on an ad?

Single digit margins require either a high ticket or large volume. If you make an effort to increase your traffic (and its quality) rather than cannibalizing your existing income source you'll probably do better.

mvander

10+ Year Member



 
Msg#: 4067346 posted 8:36 pm on Jan 25, 2010 (gmt 0)

What is your end goal with the site?

Do you wish to build up more orders and customers and therefore get better bulk pricing? Then I'd say no to Adsense

Or do you just wish to make as much $ as you can right now with the site? Then you could consider Adsense.

Try running ads for a few days, see how it turns out. The results may yield the answer for you.

ponyboy96

5+ Year Member



 
Msg#: 4067346 posted 2:19 pm on Jan 27, 2010 (gmt 0)

Thanks for the responses. I think I'll give it a little while longer and see what happens.

digitalv

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4067346 posted 2:46 am on Jan 29, 2010 (gmt 0)

The opinions on this subject tend to lean towards not doing it, I'm one of the few who detracts from traditional thinking and say "go for it".

Why? Simple - because there are two types of visitors to an e-commerce site: those who came there looking to buy something, and those who just came there looking and might not even know how they got there in the first place.

Why turn down one type of visitor in favor of another? Someone who came to your site ready to spend money isn't going to be distracted by an ad, they know what they want and they're going to buy it. If they don't see what they want, or don't like the price, they're moving on - why NOT give them somewhere else to look and make a buck on the 1-2% that are likely to click an ad on their way out.

When you think about it, it's no different than having a physical store in the mall - you have your store, and surrounding it are everyone else's advertisements. People still spend their money if you have what they want. If the concept of ads and commerce didn't mix, no one would have a store in the mall.

I don't run ads on every ecommerce site I manage, but on the ones that do there was no decline in sales resulting from adding the ads, and a few hundred bucks a month per site in ad revenue is just free money from traffic that was "just passing through" anyway.

piatkow

WebmasterWorld Senior Member piatkow us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4067346 posted 10:29 am on Jan 29, 2010 (gmt 0)

It might be worth trying affiliate links as an alternative.

For example if you sold outdoor clothing an affiliate selling hand-held GPS might bring in some income.

gpilling

10+ Year Member



 
Msg#: 4067346 posted 9:13 pm on Jan 30, 2010 (gmt 0)

try it - it might work. If it doesnt then take the ads off. If you are losing money on some sales, what do you have to lose? losses?

dpd1

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4067346 posted 9:21 pm on Jan 30, 2010 (gmt 0)

Like most things, I think it depends greatly on your specific situation. It might work on some sites and it won't on others. If you make more money than the sales, then obviously it's worth it. I tried doing it for a while, and for the tiny extra amount I made each month, I decided it wasn't worth losing customers or distracting them. But my sales far exceed anything that I would make with ads. Especially now, since the whole AdSense thing seems to be sinking a lot. I don't even see relevant ads on my other sites anymore.

chrisranjana

10+ Year Member



 
Msg#: 4067346 posted 11:39 am on Feb 4, 2010 (gmt 0)

Also in adsense configuration I guess you can exclude some type of ads not to be shown .. etc.

GymGuy



 
Msg#: 4067346 posted 4:27 am on Feb 5, 2010 (gmt 0)

Personally I wouldn't do it. I want my customers to stay focussed on my site and the buying process, not be distracted by external distractions.

ponyboy96

5+ Year Member



 
Msg#: 4067346 posted 6:29 pm on Feb 8, 2010 (gmt 0)

Why? Simple - because there are two types of visitors to an e-commerce site: those who came there looking to buy something, and those who just came there looking and might not even know how they got there in the first place.


That was what I was thinking. I get a lot of tire kickers. Quite a few people come to the site and do not click to add a product to the cart. When a customer does, I convert at 50% to a sale. I assume that the others are comparing shipping and do not purchase. Less than 1% of visitors add anything to the cart.

I think I'm going to give it a try and see what happens.

engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4067346 posted 6:42 pm on Feb 8, 2010 (gmt 0)

From a purely personal perspective, if I arrive at a store with AdSense on it, it tends to put me off the site altogether. It giver me the impression they are not there to sell me something, but are there to get me to click on the ads. I never click on the ads, and more often will simply leave the site and not return.

However, I do understand your reasoning.
I hope it works for you.
Good luck with the experiment, and keep us updated on how it went.

ponyboy96

5+ Year Member



 
Msg#: 4067346 posted 8:25 pm on Feb 8, 2010 (gmt 0)


From a purely personal perspective, if I arrive at a store with AdSense on it, it tends to put me off the site altogether. It giver me the impression they are not there to sell me something, but are there to get me to click on the ads. I never click on the ads, and more often will simply leave the site and not return.


I understand what you are saying here and I tend to agree. I'm going to test a combination of banner and text ads to see which one converts better. I'm thinking the banner ads will be less intrusive since most of the major manufacturers advertise. It may even help to support the site and make it appear as more of an authority to the customer. It would be very nice if I got an increase in sales and a bump from ad revenue.

engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4067346 posted 9:30 pm on Feb 8, 2010 (gmt 0)

I'm thinking the banner ads will be less intrusive since most of the major manufacturers advertise.

I agree, it's the text ads that put me off most.

It may even help to support the site and make it appear as more of an authority to the customer.

That could work.

Good luck, and please report back the results.

ponyboy96

5+ Year Member



 
Msg#: 4067346 posted 4:18 pm on Mar 8, 2010 (gmt 0)

Just to give everyone an update on this. The ads should be going up today. I'm going to run a test for a couple of weeks to see what the impact with be.

I'll let you know what the affects are on shopping cart conversions/order count, as well as, the ad revenue stream.

Pincpassion



 
Msg#: 4067346 posted 7:27 am on Mar 10, 2010 (gmt 0)

I think it is OK but if I were to include AdSense to my eCommerce store, I would only put a link unit or a “text” banner at the bottom. I would want to emphasize my eCommerce store more to visitors.

MisterT

5+ Year Member



 
Msg#: 4067346 posted 9:37 am on Mar 10, 2010 (gmt 0)

I would push the AdSense to the far bottom or outer edges of your page. The primarily goal should be sales, the AdSense clicks are just some bonus revenue. Check out what big retail sites like Amazon and Ebay do with their contextual ads...it will give you some good ideas.

ponyboy96

5+ Year Member



 
Msg#: 4067346 posted 3:30 pm on Mar 11, 2010 (gmt 0)

Thanks guys. I still don't have the code up due to some delays. Should be up today or tomorrow. We'll see what happens. If my sales really plummet, then it will be yanked quickly. I can't see it hurting really. With the low margins that I have, it should be an increase for revenue. At least, that's what I'm hoping for.

I'll keep everyone posted.

Green_Grass

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4067346 posted 3:59 pm on Mar 11, 2010 (gmt 0)

If you are using adWords to drive traffic, be careful. You could get hit by a manual review. Just went thru. this a while back.

Cheers

ponyboy96

5+ Year Member



 
Msg#: 4067346 posted 6:36 pm on Mar 12, 2010 (gmt 0)

Ok, the ads are up on the site. I'm testing text and image ad combinations this week. I'll give it a day or two for the Adsense program to target the correct types of ads for the site and report back.

If you are using adWords to drive traffic, be careful. You could get hit by a manual review. Just went thru. this a while back.


I am not using AdWords at this time.

ponyboy96

5+ Year Member



 
Msg#: 4067346 posted 1:56 pm on Mar 16, 2010 (gmt 0)

Here's a quick update on where this is.

For the first couple of days, Adsense revenue's have averaged about $3.00 for the site each day (yeah, I know earth shattering right). Traffic has remained about the same (~100 visits per day). Interestingly, we had our largest order ever placed on the site 2 days ago.

I'll give it some more time and keep you updated

ponyboy96

5+ Year Member



 
Msg#: 4067346 posted 3:46 pm on Mar 23, 2010 (gmt 0)

Ok, I went ahead and ended this test. The overall results were very disappointing. Revenue from the ads was next to nothing and orders through the site dropped off significantly. As of last night, all ads were pulled.

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4067346 posted 5:27 pm on Mar 23, 2010 (gmt 0)

Thanks for the update ponyboy96.

ponyboy96

5+ Year Member



 
Msg#: 4067346 posted 2:37 pm on Mar 29, 2010 (gmt 0)

Thanks for the update ponyboy96.


Well, someone has to play guinea pig every once in a while. I just thought that I would test it thinking that maybe, just maybe, it would add a little extra revenue.

jesperskov



 
Msg#: 4067346 posted 6:04 pm on Apr 2, 2010 (gmt 0)

I would never advise you to show adsense in a ecommerce site. Instead, try focus on your own product, and try to convert more visitors into buying customers. In my point of view, you could earn much more without Adsense (then you have at least one disturbing element less).

If you want to grow your income, look instead at cross-selling and show advertisements to your customers AFTER they have purchased your product(s).

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