Msg#: 4063128 posted 8:56 pm on Jan 18, 2010 (gmt 0)
Many of my competitors have started publishing articles with the intent of attracting links, which in-turn (presumably) improves their store's search engine rankings. I have seen them use 3 different structures. 1. articles right on main domain, under a directory like "widgetshop.com/news/" 2. articles under a subdomain, like news.widgetshop.com 3. articles under a totally separate domain, like widgetblog.com, with ample links back to widgetshop.com
#3 seems a little odd to me. Perhaps the idea is that a "pure" content site will achieve a high PR, which will then get passed to the store via links.
I am interested in testing article content as a means of improving my position in the search engines, and I was wondering which structure has the best chance of success. Thoughts?
Msg#: 4063128 posted 1:58 pm on Jan 20, 2010 (gmt 0)
IMHO - don't use a sub-domain nor separate website. You're giving up the keyword value. Focus more on relevant content with links to your products. Don't go overboard on them 1-2 per page at most depending on how long the article is. Make sure you include outbound links to authority sites (mfrs, industry trade sites, etc).
Msg#: 4063128 posted 3:33 pm on Jan 20, 2010 (gmt 0)
They can but SEs also gauge your place in the community - eg islands that collect inbound links and give nothing in return aren't very community oriented. It's also a way to establish some credibility for your own site by association.