Similarly to my other post (but more expensively :) a friend of mine, who i trust a lot when it comes to things like this has said i should look at getting an Extended Validation SSL for my ecommerce website? Is it worth it, sure it turns green but does it convert better for example?
The only time anybody is going to see it is when they are in the checkout process so they are pretty up for buying by that time. I have one and am not convinced personally but don't have any hard and fast stats to back it up.
jecasc .... i've dont just that, all of them say the address bar turning green make them feel more confident in the transaction. You are right they have no clue what it even means, but the changing to green does make a difference.