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comScore: 2009 Black Friday Sales Up 11pct on 2008

 8:14 pm on Nov 29, 2009 (gmt 0)

comScore: 2009 Black Friday Sales Up 11pct on 2008 [comscore.com]
...reported holiday season retail e-commerce spending for the first 27 days of the November December 2009 holiday season. For the holiday season-to-date, $10.57 billion has been spent online, marking a 3-percent increase versus the corresponding days last year. Black Friday (November 27) saw $595 million in online sales, making it the second heaviest online spending day to date in 2009 and representing an 11-percent increase versus Black Friday 2008.



 11:50 pm on Nov 29, 2009 (gmt 0)

It will be interesting to see if online retailers report the same increase.


 2:07 am on Nov 30, 2009 (gmt 0)

We had about a 20% increase in orders, and a 40% increase in sales over last year. However, that included some high priced items that we don't normally discount at all, on the theory that people would also buy some of the higher margin accessories to go with those items.

As to whether or not we actually made more money, well we won't really know for a til we add it all up and see what our total average margin was with the discount.


 3:49 pm on Nov 30, 2009 (gmt 0)

Traffic was down on my eCom site, but then again, it's only a few months old.


 7:17 pm on Nov 30, 2009 (gmt 0)

We've had a very strong November year to year but the financial news last year was awful as the stock market plummeted. I was sure we'd go up Y to Y and we certainly did. Sales were off last year compared with '07 and way up this month, on the order of 35%.


 7:45 pm on Nov 30, 2009 (gmt 0)

jsinger, we have had the same experience. I've been comparing the 2009 numbers to the 07 numbers for Y to Y purposes, data from 2008 might as well not exist...


 8:06 pm on Nov 30, 2009 (gmt 0)

It's odd. My September and October sales were a bit lower than 2008, but that's because the elections drove sales in my niche to unprecedented levels.

What's odd is that November was down about the same--75% or so of last year--until Thanksgiving. Now sales are far below last year.

I just changed the design of my site, which might account for fewer people looking at the online store. What I don't understand is why the new design would affect the site adversely, as everyone I've "polled" thinks the new design is much better.

This is only my second year in ecommerce, so I guess I have to learn to live with the unexpected.

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