homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

Strategies for Multiple Sites
Doorways, subsegments or consolidating...which do you prefer?

10+ Year Member

Msg#: 4026686 posted 4:48 pm on Nov 17, 2009 (gmt 0)

After several years of acquisitions and testing new ideas, I own a tangled mess of overlapping sites within the same segment. Looking around to see how to simplify, I've noticed competitors using several different strategies...

1) A network of doorways...mostly generic domains that pertain to a subsegment ("bluewidgets.com"). These pages pretend to be separate sites, but all navigation leads back to a central site ("widgets.com").

2) A network of fully functional subsegment sites ("bluewidgets.com","purplewidgets.com", etc.). I have seen competitors with multiple sites in the top 10 search results for very competitive terms, despite duplicate content.

3) Focusing exclusively on one site for the segment.

Which strategy do you employ and why?


Global Options:
 top home search open messages active posts  

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved