homepage Welcome to WebmasterWorld Guest from 54.167.179.48
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / WebmasterWorld / Ecommerce
Forum Library, Charter, Moderators: buckworks

Ecommerce Forum

    
Call to action wording - "order widget" or "buy widget"
NameNick

10+ Year Member



 
Msg#: 4015593 posted 2:21 pm on Oct 29, 2009 (gmt 0)

Hi,

I wondered what would be the best wording:

Buy Widget
Order Widget
Purchase Widget

NN

 

jecasc

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4015593 posted 2:52 pm on Oct 29, 2009 (gmt 0)

Depends on the context that action word is used in. If used in a shopping cart - I'd use none of those three, but "add to cart"

If used in a newsletter I'd go with "order now".

Philosopher

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4015593 posted 2:57 pm on Oct 29, 2009 (gmt 0)

Agreed. I've actually seen some testing statistics that show "add to car" tends to have the best conversion in a shopping cart scenario by far.

NameNick

10+ Year Member



 
Msg#: 4015593 posted 3:18 pm on Oct 29, 2009 (gmt 0)

Thanks for your answers.

There is no shopping cart. The link (button) takes you directly to the order page where you enter all your details (name, address, credit card etc.). After the purchase you'll receive a download link.

NN

jecasc

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4015593 posted 4:07 pm on Oct 29, 2009 (gmt 0)

If it's a download then I'd use none of those three either but: "download widget"

Because buy, order or purchase indicate some sort of shipment for me.

NameNick

10+ Year Member



 
Msg#: 4015593 posted 4:17 pm on Oct 29, 2009 (gmt 0)

Well, what if I have a demo version of the widget that can be downloaded for free (in fact there is a button that says "Download Widget"). :-)

NN

jecasc

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4015593 posted 6:45 pm on Oct 29, 2009 (gmt 0)

Download FREE DEMO
Download FULL VERSION

Gomvents

5+ Year Member



 
Msg#: 4015593 posted 8:32 pm on Oct 29, 2009 (gmt 0)

OR you could test all randomly and see what converts the best and know for sure!

brandyace

10+ Year Member



 
Msg#: 4015593 posted 6:00 pm on Nov 6, 2009 (gmt 0)

the real answer will come after you do testing of both options; that should be a relatively straight forward project

MrHard



 
Msg#: 4015593 posted 2:00 am on Nov 11, 2009 (gmt 0)

I wondered what would be the best wording:

Buy Widget
Order Widget
Purchase Widget

Your overthinking this.

piatkow

WebmasterWorld Senior Member piatkow us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4015593 posted 10:32 am on Nov 11, 2009 (gmt 0)

All suggest shipping a physical product and "order" suggests a delay before shipment. (Order this widget which will be released on 1 December)

If it is a download then say "download" which will make it clear that the acquisition of the good is immediate but do make the size of the download clear before people enter their card details.

gabby

10+ Year Member



 
Msg#: 4015593 posted 1:35 am on Nov 14, 2009 (gmt 0)

Test, test, test then test again.

There is no easy answer. You have to try different methods and see which one works.

jsinger

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4015593 posted 7:26 am on Nov 14, 2009 (gmt 0)

There is no easy answer.

Sure there is. Just copy what major sites use: Amazon, Walmart, etc.

How long would it take for a new site to test when it get three orders a week? Copy a site that gets three orders a minute and employs several MBAs who do nothing all day but a/b comparisons.

NameNick

10+ Year Member



 
Msg#: 4015593 posted 8:07 am on Nov 14, 2009 (gmt 0)

Thanks jsinger, that's a great idea. A quick check with Amazon leads me straight to "Buy ...". :-)

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Ecommerce
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved