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Often come across this issue of whether to advise e-com should have the e-com string converted into a search engine friendly, will the page be found and indexed regardless. I thinking more for individual pages for each product and getting that indexed.
Advice very welcome
Like Rugles mentioned, as long as you don't make the URL too long and it's consistent with the page content, search engine friendly URL's both look more professional and in my opinion carry some SEO weight.
For example, these kind of easy url's to remember