|Facebook & Twitter for announcing new products?|
The typical demographics on Facebook are very close to those of my customers. I haven't opened a Facebook account for 2 reasons:
1. I couldn't think of a way to use it effectively.
2. I'm afraid of disgruntled customers posting nasty comments.
I think I may have solved #1. I could send an automatic announcement of new products. I'm thinking just a basic title, photo, and link for each new item added. There can be a lot of additions at once though. Sometimes there aren't additions for months, and then there are 40 additions in a day. Would that work well with Facebook and Twitter?
I'm still worried about #2. Can I remove negative comments from my Facebook page? Is there a facility for negative comments in Twitter?
#1, that's what we use it for. However, rather than plugging up subscribers' pages with 40 different links, we'll just put up a page that has all of the new stuff on it and link to that. Also useful for passing along coupon codes and industry news/updates.
#2. Yes, you can remove things. Although I am a mite concerned that you think you have so many disgruntled customers out there. If your service is good, this shouldn't be much of an issue...
We rarely issue coupons, and industry news doesn't really exist in my case. Has anyone else had success using them for product announcements?
Certainly not "so many" disgruntled customers. Just one posting on my Facebook page would be too many for me. So with Facebook and Twitter, I would be able to remove any type of negative comment, making this a non-issue?
1. We use Facebook, Twitter, Myspace, and Blogging for posting both new and popular products. We also use it for anything we have on clearance/sale and are trying to push out the warehouse. I typically post 3-4 times per day on Facebook particularly, spaced out as evenly as possible.
2. Initially, I was worried over negative reviews on Facebook as well, but I can tell you that we have over 11,500 fans now on our Facebook page and have only had one negative review. You can remove or report/block spam, etc.
I would just go for it - a negative review or opinion mixed in with all the positives probably isn't that bad of a thing anyways (everyone is human after all).
pbradish, does all of that social networking translate into sales?
We relentlessly use sites like Facebook, Twitter, etc.. and it definitely helps create sales, and more importantly it helps to foster loyal customers. So far, disgruntled customers have not been a problem.
IMHO any sort of free marketing is good marketing.
How about the opportunity cost and ROI?
Sure, every extra bit helps, but if you spend a lot of time on Twitter and squeeze out an extra few sales per month, then you'd have been better off putting those hours into website improvements.
People are always saying that Twitter helps, but without any actual numbers, that claim is virtually useless. There's either a lack of critical thinking, or (understandably) people don't want to share hard numbers, or both.
Here are the best numbers I can give.
In the past month social networking has accounted for about 5% of our overall sales and 3% of our traffic. Compared to Search, Affiliate Program, PPC, etc. this seems like a small number BUT Social Networking has been a win for us because:
1. It's free, so the ROI is impressive.
2. Twitter is connected with our Facebook page so updates are automatic. Same goes for Myspace and our Wordpress blog. I can update one and it updates them all if I choose. Between Facebook, Myspace, & Twitter we have about 17,000 fans.
3. I Can Twitter & Facebook from my Blackberry.
4. It's a great networking tool.
5. It's a great customer support tool.
6. It drives in new customers and new traffic within our demographic.
6. I am a young, 20 something and would be doing it anyways.
Not bad for 5-10 minutes/day.