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Ecommerce Forum

    
Who's buying on a mobile device?
Tonearm




msg:3983544
 7:35 pm on Sep 3, 2009 (gmt 0)

Does anyone know of any stats pertaining to what percentage of online orders are being placed via a mobile device? I'm considering a setting up a mobile version of my site, but I'm wondering if it's necessary yet. My site definitely works on mobile devices as-is. A mobile version would just be an improvement.

 

stephen186




msg:3984822
 7:39 pm on Sep 5, 2009 (gmt 0)

I am not sure if there is any large percentage of buyers using mobile device for online orders.

Most people use it to check email and for chatting..

jsinger




msg:3984975
 2:03 am on Sep 6, 2009 (gmt 0)

Far less than 1% of our visitors (non-techies) seem to use them. We get some emails from them but not a single order that I'm aware of.

So how should an ecommerce seller cater to these devices now? Just make sure your 800 number is prominent so they can call in orders.

Tonearm




msg:3985704
 8:21 pm on Sep 7, 2009 (gmt 0)

Call-in orders. We actually discontinued them. We get less than 1 request to place an order over the phone per month so we simplified.

jsinger




msg:3987332
 2:13 pm on Sep 10, 2009 (gmt 0)

Very frustrating when a simple question like this one gets almost no answers!

Are you all getting many orders or leads from mobile devices?

Tonearm, we get phone orders but they are way down from a few years ago. I guess that shows that customers, and ours are very low tech, feel confident in online ordering.

Trucker




msg:3987579
 8:52 pm on Sep 10, 2009 (gmt 0)

Less than 1% of our visitors are using a mobile device. None of them used one to place an order. That's about what I expected.

rachel123




msg:3987624
 9:51 pm on Sep 10, 2009 (gmt 0)

Zero orders from mobile devices. They call.

brandyace




msg:3987715
 12:52 am on Sep 11, 2009 (gmt 0)

For now, the only place mobile payments will increase revenues is for micropayments of digital content, games, social networks etc. In these cases, merchants will experience a sales lift of 10-20% with the addition of mobile billing. Could be even higher, depending on what % of international transactions.

onlineleben




msg:3987933
 1:33 pm on Sep 11, 2009 (gmt 0)

As I found some user-agents of mobile phones/pdas in my logfiles, I thought maybe targeting them seperately would be interesting and reveal some data about searchvolume on these devices.
I set up a adwords campaign (for mobile users only) with my most used keyphrases but didn't get a single view in a month (I adjusted my cpc and budget a few times to meet the 1st page amount necessary, but no success).

rachel123




msg:3988045
 5:01 pm on Sep 11, 2009 (gmt 0)

I just don't see it catching on with ecommerce. I mean, it's one thing to casually surf the web from a mobile device, or look up directions or whatever. But to order something - not so much. Unless like brandyace said - you're selling mp3s or ringtones or wallpapers.

When I want to order something, I want a nice big screen so that I can see the product pictures and information clearly, and a full size keyboard for entering all of the order information. Mobile devices are handy but I don't see them being used for ecommerce...it just isn't convenient for the user (and the reasons are out of the webmaster's control).

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