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Ecommerce Forum

Green URL bar and SSL Security
Does It Help Increase Conversions?

5+ Year Member

Msg#: 3966523 posted 11:26 pm on Aug 5, 2009 (gmt 0)

Hi Everyone,

We are thinking about adding the function to our website that when you reach the secure area of the site, the URL bar turns green with a padlock. The problem is the high cost...about $500 for 2 years. I am just looking to see if anyone has experimented with this and noticed increased conversions? I understand there are other factors, but just wondering if anyone has done this?



5+ Year Member

Msg#: 3966523 posted 2:20 am on Aug 6, 2009 (gmt 0)

Firefox 3.5+ now has a blue bar for cheaper SSL certs, like mine.

I was considering buying one of those grossly overpriced green SSL certs earlier this year, but decided against it. Anywhere I read/posted on for reviews or suggestions offered no real reason to believe it gave them a greater turnover rate.


WebmasterWorld Senior Member 5+ Year Member

Msg#: 3966523 posted 10:43 am on Aug 6, 2009 (gmt 0)

Right, as I know these overpriced EV SSL certificates are verified basically using non-SSL connections.

The difference from a regular one is that you receive an email to verify that you are the owner. And of course you say yes. That's the whole security that was used to be, not sure if it was changed.


5+ Year Member

Msg#: 3966523 posted 8:34 pm on Aug 6, 2009 (gmt 0)

Wow jake66, just noticed the blue bar.

I have heard mixed responses about the EV-SSL certs. Some consumers are unaware of what they are for, and become confused. A traditional SSL certificate has the golden padlock in the corner of the browser - that's what everyone recognises.

I'd wait until more big names and blue chips begin using EV-SSL certificates before buying one.

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