We are thinking about adding the function to our website that when you reach the secure area of the site, the URL bar turns green with a padlock. The problem is the high cost...about $500 for 2 years. I am just looking to see if anyone has experimented with this and noticed increased conversions? I understand there are other factors, but just wondering if anyone has done this?
Firefox 3.5+ now has a blue bar for cheaper SSL certs, like mine.
I was considering buying one of those grossly overpriced green SSL certs earlier this year, but decided against it. Anywhere I read/posted on for reviews or suggestions offered no real reason to believe it gave them a greater turnover rate.
I have heard mixed responses about the EV-SSL certs. Some consumers are unaware of what they are for, and become confused. A traditional SSL certificate has the golden padlock in the corner of the browser - that's what everyone recognises.
I'd wait until more big names and blue chips begin using EV-SSL certificates before buying one.