Congrats on your first sale, Digmen1!
I am curious about:
|And as I have said before all of our hits (and this sale) are coming from Facebook |
Are your conversions coming from banner ads on Facebook? Did you start a profile/page for your company on Facebook? Is it similar in set-up and use to Google's content network? What are your click-through and conversion rates for Facebook?
I am curious too. How does facebook get your sales?
Congrats on your first sale!
My first sale (back in 01) was fraudulent. :-0
Be sure to double check all the info to be sure it's legitimate. And remember-take care of your customer(s)!
I have written about getting more clicks to my website from Facebook than Google on another thread on this forum.
But thought I'd post here as this topic is about e-commerce.
Our company is very small. Our product is very low cost and low tech, but it is unique in the world. My partner and I have designed and got it manufactured here in New Zealand from plastic and we have applied for NZ and world-wide patents. (we need to sell millions of them).
We set up a website in December, just to book our domain name and have a web presence in case some one from overseas wanted to look us up.
But in February we thought why not test the on-line sales market. Our original marketing plan involved selling to the promotional gift and corporate gift markets - but they are not doing very well at the moment. (credit crunch)
We heard that Facebook was popular with the younger set and when I checked it out saw that you can place pics in their ads. We set up a small pic ad with a few words of text. The ads appear at random on their home page and Adspace area down the side of each page and at the bottom of the page if the user clicks "more".
As our budget is very small as we are testing lots of marketing methods, we set the Facebook budget at $30 a month and 25 cents a click through.
From the very first day we have been getting 5 or 6 clicks a day, which I have verified thought my Statcounter account.
At first we had no facilities for online sales, just an enquiry form2mail page. We got 2 enquiries. Now we have set up a form2mail page for orders in New Zealand with details of our on-line banking so that buyers can place and order and pay us via their internet banking which nearly everyone in New Zealand does.
And yesterday we got our first order and she said she had paid us, and when I checked our bank account she had !
Because like you I have had fake orders on another website, or people order and do not pay. I was dubious until I saw the money !
We set up Google Adwords 2 weeks ago, with a $50 monthly budget but have had very few clicks less than one a day. I am struggling with keywords and Google says I will need to bid more per click about $1.25, but that makes it too dear just to get a click when you have a low cost product.
PS our product appeals to anyone who uses a PC and drinks ! (oops, sorry no advertising !)
[edited by: Digmen1 at 10:41 pm (utc) on Mar. 31, 2009]
|My first sale (back in 01) was fraudulent. :-0 |
I'm sure that's true of many online retailers. As I've said many times here, never mention on your site that you are new to the web. Scammers know you're eager for sales and are inexperienced. Likely they use search engines to search phrases like +"our new store" +"Rolex watches" :)
We had our first sale on January 2000, and I remember the excitement in the office when it happened. We sent our first customer a card signed by all the employees and a free gift.
Fantastic Digby! There's nothing like the first sale on a website, no matter how many times you've done it. :)
offtopic: On a personal note - I was in NZ on vacation last year and had the time of my life. It's a wonderful, wonderful country and I was disappointed I only got to spend three and a half weeks there.
Congratulations on your first sale.
I have a feeling I know what your product is thanks to your "oops" and I suggest concentrating on a web presence. Getting one visit from Google a day means you're as close as is possible to invisible. Write articles that appeal to your target audience and that they may find helpful. Use proper SEO methods and plug away, I think you'll find natural search to be better for business than a $50.00 ad budget.
|As our budget is very small as we are testing lots of marketing methods, we set the Facebook budget at $30 a month and 25 cents a click through. |
Ah. I see now. Facebook is CPC like G's AdWords; you just get a 300 x 300 or so space to write your text and pop in a graphic as opposed to straight text. I imagine it's nice because you are guaranteed impressions regardless of search queries -- I wonder where they pull their criteria for showing ads from? Profile text? Listed interests?
You've really piqued my interest on this one! I can't quite figure out what Facebook is using to determine ad show -- I see some relevance to my listed interests and some which seem to have ZERO relation to me, my profile, or any recent web activity I may have cookies for...
Anyone with insight here? Ideas?
|We set up Google Adwords 2 weeks ago, with a $50 monthly budget but have had very few clicks less than one a day. I am struggling with keywords and Google says I will need to bid more per click about $1.25, but that makes it too dear just to get a click when you have a low cost product. |
What does your quality score show for your ad and keywords? If it's truly a unique product on a brand-spanking-new-website, Google may struggle at first to figure out if you're actually a relevant result for any given search query -- I'd set-up Google's Webmaster Tools and push through a request for an increased crawl rate of your site. It's pretty simply to implement and request (Settings -> Crawl Rate -> Set Customer Crawl Rate and then use the slider bar to request a higher bot crawl). That'll get your pages indexed at a higher rate which will both allow more pages to show for more results under natural results and improve your ads' quality scores thereby decreasing your CPC for AdWords.
Hi JS Harris
Yes we are just about invisible on Google.
But If you search on Google for what our product does, we score very highly in search results.
You are correct about Facebook. There are some targeting options, but I have not studied them yet. We are targeting people over 18 years old in New Zealand. I know there are ways to target people n their interests etc.
I will study those tools you mention. The problem is that as our product is unique in the world people will not be searching for it ! (that is why the Facebook ads work for us as they show a picture of what our product does).
|The problem is that as our product is unique in the world people will not be searching for it ! (that is why the Facebook ads work for us as they show a picture of what our product does). |
That's easily solved. I'd turn off the seach network and only use the content network (never thought I'd say that!). The content network for AdWords is a bit more difficult to navigate, but you could set yourself up to really only show for related topics and sites where a potential patron of your product may find themselves -- from what I've gathered this may be computer blogs, video game sites, etc. Therefore, you'd be targeting those who may most benefit from your product regardless of their intention to find you, similar to what you are doing on Facebook. I believe you can now have picture ads in the Content Network, too.
Congrats on the sale!
I remember our first sale via our first eCommerce website! Decent size order just days after it went live. And that site was built with hand coded PayPal Shopping Cart buttons!
Fast forward a few years and we finally break down and invest in a "real" shopping cart solution complete with secure checkout, SSL, etc.
We felt the same joy all over again when the "new" site started making sales!
Here's to many more for you!
Congratulations I got my first sale of a new ebook I launched only last week. I know how it feels to make your first sale. GREAT!
I've never lost the joy of getting a sale on our site... it will never leave you. It is like a validation of what you do each time a sale happens.
Never lost the joy:
Yep, each incoming order at our company triggers a sound file of the 1930s standard "We're in the Money" or somesuch.
Congrats Digmen1! Hopefully that first sale will lead to many others to come. I love that you are using Facebook to get the word out. I too have looked into Facebook's targeting ability and it's not bad. The ability to show an image, especially for a product folks will probably not search for on their own is a huge plus.
Plus, since FB is a social networking site, the ability for your product to generate "word of mouth" is much greater than that of Google ad words.
Not very familiar with content network versus the search network on google, but would love to know if it truly does offer the ablity to place an image in your ad. What say you HugeNerd?
Just got my second paid for sale !
From Facebook again.
Thanks for all the encouragement.
OK its only two sales, but my budget is low $1.00 a day and my click bid is 20 cents.
Facebook was costing me less and driving more traffic that Google AdWords as well.
I'd attribute the main reason to that being that Facebook is easier to target if you don't have much AdWords experience (I am adwords tragic. I guess, decently well, but its much more complex than I had any idea of).
When you set up a facebook campaign you can choose not to target it (the ad's someone mentioned seeing that had nothing to do with them), or you can target it by a ton of demographic options and even keywords mentioned in their profile. For instance, I can target for women between 18 and 45 in the U.S. who speak english, are college graduates, and make over $45k a year, and mention shoes and shopping in their profiles. I sell higher end shoes, with a lot of intelligent technical features behind them, and only sell in the U.S. and don't have a multi-lingual c.s. department.
Facebook makes accurate targeting Very easy.
Recently though, I passed my adwords account over to a company that deals soley with Adwords and Analytics, and my Adwords has started rapidly pulling even with Facebook after only a week. However, its not something I would have been able to budget in a year ago.
Congrats on the sales. :D I agree with the person who said it never gets old. I picked up running the web division for a chain of stores that was already thriving, but its still a Great feeling everytime you get one.