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increasing conversions to from "free tips" pages
MWpro




msg:3876724
 5:03 am on Mar 23, 2009 (gmt 0)

I have a number of pages on my site that are specifically designed to offer free tips and advice to my relevant niche, in order to bring in more traffic from google with the hopes of getting more sales.

The tips pages are great, and they are indeed bringing in a TON of new traffic to my site. However, none are converting to sales.

I tried a regular banner ad promoting my product on these tips pages--then I tried a banner ad with "save $5.00 instantly and describing my product. Still no luck.

Basically, I think people are coming on to the site, getting the information they need, and leaving without browsing the rest of my site to purchase products.

So how can I increase the conversions on these pages? Basically, how to get visitors' attention instantaneously, before they get their free information and leave? Flash? Video Spokesperson pop up? CSS Advertisement that makes them click "ok" and they cannot read anything else until they do that? Any ideas?

 

Green_Grass




msg:3876965
 3:25 pm on Mar 23, 2009 (gmt 0)

I would also like to hear some ideas. My free tips pages also get almost 0 conversions.

Thanks in advance..

Jack_Hughes




msg:3876988
 4:01 pm on Mar 23, 2009 (gmt 0)

Are your tips the kind of thing you need prior to purchasing or after purchasing? if you provide tips useful post sale then the chances are your visitors have already bought somewhere else so it doesn't matter how good your banners are or what offers are available.

Jane_Doe




msg:3877002
 4:22 pm on Mar 23, 2009 (gmt 0)

People looking for free tips generally aren't looking to make purchases. You might do better by targeting keywords that bring in less traffic but are more targeted and purchase oriented. Or put CPM ads on your free tips pages.

MWpro




msg:3877084
 6:23 pm on Mar 23, 2009 (gmt 0)

Jack: the person who reads these tips is the optimal audience for buying the product--they will need the product around the same time or shortly after reading the tips. They would not be reading the tips if they could not use the product.

People looking for free tips generally aren't looking to make purchases. You might do better by targeting keywords that bring in less traffic but are more targeted and purchase oriented. Or put CPM ads on your free tips pages.

I agree, but I have all these tip pages and the point of this thread is how to increase the conversions--I would be foolsih to just get rid of these pages without trying to increase conversions, as the people reading these pages are the optimal audience to buy my product--otherwise they would not be reading the tips.

Jack_Hughes




msg:3878544
 4:16 pm on Mar 25, 2009 (gmt 0)

Is your ad embedded inside the content... and you do have a call to action at the bottom of the page?

MWpro




msg:3878809
 9:13 pm on Mar 25, 2009 (gmt 0)

Call to action?

Lightguy1




msg:3879266
 2:25 pm on Mar 26, 2009 (gmt 0)

Is it possible that the person could be reading your "tips" after they have already purchased the product from someone else?

Are they reading your "tips" than going to purchase from someone else less expensive?

Use analytics to see what page they leave from. If they just go to your tips page and never to your item page, than that is the problem.

HugeNerd




msg:3879597
 8:32 pm on Mar 26, 2009 (gmt 0)

@Lightguy1 and MWpro:

That's what the call to action would solve -- those who are simply taking the tip and moving along. The "call to action" Jack_Hughes is referring to is the last portion of any sales pitch. It would be the part in the commercial where they say, "Get your brand new, super fun widget at Tom's Widgets, located at..." etc.

Essentially, it's one or two quick lines at the end of the sales pitch/information page/commercial where you implant the idea of DOING whatever end result you desire from your audience and telling them how to accomplish this goal. For some this may be, "Donate to our worthy cause," for others it's "volunteer your time" or "stop on by our location at....to see our showroom." In this case, I believe it would be something about, "buy now" or "purchase for the low price of $X" or "Visit our webstore and purchase now: www.example.com"

jecasc




msg:3879631
 9:09 pm on Mar 26, 2009 (gmt 0)

The usual way to convert with free tips is making the products you offer part of the solution to the problems people try to solve. You won't be very successful with giving away general advice and simply placing banner ads. Try to include the products you are selling directly in the tips. And never ever place a banner ad for your own website on your own website. Banner ads always give the impression that they are coming from a third party. Perhaps people do not click on the ads because they think they will be leaving your website if they click on them.

Remove the banner ad and instead include a little box on the the website with a picture, price and name of a concrete item you want to sell and a button where people can click on to put this product directly into a shopping cart.

MWpro




msg:3879837
 2:24 am on Mar 27, 2009 (gmt 0)

Are they reading your "tips" than going to purchase from someone else less expensive?

Not possible, my product is not available for sell elsewhere.

Remove the banner ad and instead include a little box on the the website with a picture, price and name of a concrete item you want to sell and a button where people can click on to put this product directly into a shopping cart.

This is actually a very good idea, I will implement it and see what happens.

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