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Ecommerce Forum

    
Shopping Cart with Upsell Features
Looking for a shopping cart
goooooogler




msg:3870245
 11:26 am on Mar 14, 2009 (gmt 0)

Ive used a number of shopping carts, such as Pinnacle and Zen cart in the past, and was wondering which cart would be best for the new type of site i am setting up.

The main difference is that I want to lead the user through a series of upsell pages before they get the final confirmation for checkout. Also, the user inputs CC information on the first step, so if they close the browser after the first step, then they should automatically be still charged.

Any comments or suggestions appreciated.

[edited by: lorax at 1:08 pm (utc) on Mar. 14, 2009]
[edit reason] no urls please [/edit]

 

jwolthuis




msg:3870308
 2:59 pm on Mar 14, 2009 (gmt 0)

Welcome to WebmasterWorld!

Also, the user inputs CC information on the first step, so if they close the browser after the first step, then they should automatically be still charged.

One of the tasks of checkout flow is to determine the ship-to address of the buyer, and from that information, the shipping options and costs.

As a shopper, I've seen too many sites "give away" items, only to make their profit on their shipping & handling charges. I would never offer my credit card information on the first step, not until I know the exact final charge, including shipping & handling.

If that total is available on the 1st step of checkout, prior to the site knowing my location on Earth, great; it'll be a quick checkout process.

sun818




msg:3870948
 8:12 pm on Mar 15, 2009 (gmt 0)

I think showing a list of related items is good after adding an item to the cart but before checkout. Showing a series of upsells could be a turn-off so you may need to experiment with how many upsell pages are acceptable before shopping carts are abandoned. If you look at VistaPrint, this is an excellent example of their upsell marketing techniques.

I agree with above that CC should be last item on the list to do. I will say though that the CC details form fields should be at the very top of this page. Reason is that sometimes customers don't have their cards on them and no point in making them fill out their details to realize s/he does not have their credit card on them.

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