I have a president of one of the company's division asking for statistics related to the industry average for the number of page views it takes until a purchase is made. The company primarily sells electronics. I know that there are dozens of variables that would go into answering this, but does anyone have a source? I had no luck with Google or other ecommerce marketing websites. Any direction would be helpful.
I will have to check with the division to see where their stats lie. My guess is that they must be expecting a smaller ratio than they currently see.
I will be interested in taking a look at specific products that have a high ratio. The division sells returned and repaired products. Some items are sold As Is. It may be that people are hitting the page before they check the condition. I would also guess that featured items get many more views, so their ratio is much higher.