It's free, ultra targeted traffic. It really doesn't get much better than that :).
I can associate between 50 - 100 clicks per day from google base / froogle for one of our sites, and it's always converted well.
Absolutely worth it, make several sales through Froogle /month.
As previous poster stated, it's free.
You should tag all the URLS + set up a Froogle (google base) profile to analyze that traffic.
Absolutely, accounts for 5-15% of monthly sales on one of my clients (guesstimate.) We've set up our admin to
- store the last time we pulled a Base/Froogle feed, and alert us when it's close to expiration (feeds only live in Base/Froogle 30 days.)
- click a single link to create a feed in the required formats (30 sec.)
- Link displays, click to download (10-20 sec.)
- Log in to Base, upload feeds (3-5 minutes)
When it comes close to expiration, it takes about 5-10 minutes to keep the feeds updated. Time well spent. If should only take a developer an hour or two to set up the routines to do this.
The exception is if your feeds exceed 10 MB (G's limitation,) then you have to deal with FTP.
I have no way to measure sales from Google Products/Base, but I've had customers tell me they used it to compare prices and liked mine.
As with just about anything Google, ranking seems to be related to time. Items I've had on Google base for most of the year rank well, while new items take a while before they make their way up the relevancy ladder.
Froogle was a complete waste. However, things appear to be significantly different with Google Base.
One client of mine boosted sales significantly with Base. They already had excellent search positioning, but since their prices are almost always lower than all other competitors, the piece showing the price comparisons has been great for them.
If you are more expensive than competitors, you may not see much extra benefit. And the Base model doesn't fit all types of searches. But it's certainly worth a try and you could find yourself with a decent amount of highly qualified traffic.
Have the feed automated for Google to come by every morning and get the latest feed. I'm not sure why you would manually do the process, since it could also lead to stale data. Setting up a feed took 1 hour of a developers time - very small investment.
I've got quite a lot of clicks registered in google Base but they don't seem to be showing up in analytics, are they categorised under Google/organic or should they show as Google Base?
Most halfway decent carts already have some sort of Google Base thing setup in them to generate the feed. If you have one of those then it is not all that difficult.
If the ecommerce pack you are using does not have that, then it might be more of a pain.
We get probably 5% or so of our sales from them.
I would say waste of time for me.
I am top of organic and top of ppc.
Top of products? no chance but im beginning to think time has a major part in it. Very difficult to find good advice also.
Im keeping a close eye on it though as I feel there is much more coming from google products.
it's worthing trying it since you can get more than 3% sales rate from base.
but still i get problem to get data feed as Wlauzon said.
I have used it with success. I have also noted that if you have Google Checkout you can get a positive rating on your site beside your listing. Helpful if you have 5 stars.
I used to work at Google and I'll just say that Froogle in particular never really took off. It's amazing actually how many services Google has introduced which have not been well received relative to the few successful services they have had. Yahoo seems to have done a better job of diversifying, though they've had other issues.
Depends what you mean by took off - it may not be the unversally used comparison site, but it has helped many sites to sell their wares - including mine - and every bit helps.
Google base is free, while you'd otherwise end up paying commission or paying for ads.
Which may be why Google never really promoted it ;)
Maybe it will really take off in These Troubled Times.
Interesting I have never used Google base, but will check out tomorrow.
I put a lot of work into it this weekend and it has been great. We are showing up at the top of google serps for all kinds of searches. I only have 32 items and it is going great. We have sold 5 items and I submitted the final working feed yesterday around noon. 5 items for a sat night is pretty good for most websites. I submitted several before that but the last one was the best. Took me a while to get the hang of it.
Make sure you have your tax and shipping set up in your settings. Make sure your titles are good use abbreviations and spell out the abbreviations. Use as many of the attributes as you can.
One thing I ran into was that my first successful submission was taken down 12 hours after I put it up. I think it was because I did not have my tax and shipping setting set up. Once I did that and resubmitted it is working fine now.
It is worth the trouble.
What an irony?!
The description field on Google Base is not working in Google Chrome! It's okay in IE and FF. :)
I've got a wholesaler client that wants Google Base listings but can't display their prices for fear of upsetting customers. Any ideas of a way around this?
Set up a parallel company under another name?
Thought about that one but couldn't think of a way to bring the traffic (and search ranking boosts) to their current site.
Ideally we'd want a POA option to put in the price column, as that's what they have on their site.
Im glad this has just been promoted to home page featured.
Something that is not discussed enough.
the more and more I read the more it bugs me. I have optomised my feed tons and yet im 50th on the list.
Its not like my product is not relevant because google gives me top ppc position most days and organic I was top but back down to 3rd position now.
I expect to bounce back up though.
It seems like a tombola of results to me.
You need to make a master spreadsheet of your products sooner or later. Just some small category tweaks and you can submit the file to many different services.
I use it and like it very much. Brings very targeted traffic to my sites.
Has this now been rolled out in Europe? Do prices still need to be in dollars only?
Gmorgan, I believe for your products to appear in Base, each one must have a price and you must be able to purchase it from the resulting landing page.
I generally find in Google Universal Search, the 3 items it lists are 1) The most expensive, 2) The cheapest, 3) One somewhere in the middle, so if you can use that to your advantage, go for it.
I also find that the companies who dominate shopping listings have a high number of seller ratings, so get rated on shopzilla, ciao, pricegrabber, shopping etc etc
My feed is also scheduled to be picked up every 7 days instead of the 30, the way I view it, if Google likes fresh content, then it will like a fresh feed aswell.
I'm anticipating a bit of a drop in base referrals since the new Google algorithm change aswell (that favours big brands over the smaller guys) - my preliminary research has shown that bigger brands are already getting a boost both organically and in shopping results
Final point: I was always told to be as descriptive as possible, and to be honest this worked against me. Now I only provide generally what customers want to know and I get better results now.
Enough rambling from me!
We use it and it brings sales. It is a good tool. I once had one of the "top people" (I will not mention names) in Google buy a few thousand dollars worth of products. How did they find me and how did they pay? Google Products and they paid with Google Check Out.
Gmorgan, IMHO, It's bad news for a wholesaler to compete with it's customers on price. However, I believe it is totally legitimate for a wholesaler to have a retail site with markups high enough for their clients to low-ball. I currently compete with 2 of my wholesalers but they leave enough margin for me to low-ball them when I need to.
I've been using Froogle/Google Base for a couple of years now and I think it's awesome. I pretty much make a living there the way others make a living on ebay or some other fee based sites.
I think adding Google Checkout to the mix will help alot because the Checkout badge will help you stand out among those that do not have one. Also, Google checkout will bring in ratings for you also.
I also agree with an automated feed. I upload every day but I do believe the 7 day method is better because there appears to be, and this may be my imagination, a 2 - 3 hour lag in sales while the records are being indexed.
gregp85, I agree with you on the descriptive part. I've been telling people for a year now that it amazes me how much merchandise I sell with 1. no image and 2. no description. I just plug in the part or sku number where the description would normally be.
Anyway, does anyone know of any good sites that operate the way google base does. I guess, I wouldn't mind paying a commission but I'm still opposed to listing fees and PPC. I wouldn't even mind listing fees if they weren't on a per item basis.
I typically set it up for all my ecommerce clients that I host; we then write a script that automatically FTPs all the products up every week.
I tag the urls for Analytics to make sure I can measure performance.
Seems to work very well with both B2C and B2B clients, and once the scripts are set up to feed from the stores, it pretty much runs itself. Can't beat that with a stick.
Occasionally Google throws in a monkey wrench like messing with the categories (some of my clients have products that don't easily fit) but overall, I recommend it for everyone.
I would have to agree with most that it is definitely worth while, however, I've had a heck of a time nailing down their algorithm.
There's a pretty cool tool that Google mentions in their help files that let's you compare your feed against others. It shows a lot more info from the actual feed than you normally see.
I've used this to try and figure out how some of my competitors are outranking me and for the life of me, I still can't see it.
Sometimes the top sites have reviews, other times no. Sometimes they use Google Checkout, other times no.
Sometimes they use the exact phrase in their title/description other times no.
Sometimes they use a lot of other feed attributes, other times no.
Just can't nail it down.
|There's a pretty cool tool that Google mentions in their help files that let's you compare your feed against others. It shows a lot more info from the actual feed than you normally see. |
Got a link or name for this tool?
just run a search for "google base competitor analysis"
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