Our sites are more 'year round', and don't really lend themselves to a 'big Christmas'. No expectations. That said, a big day today, about quadruple a standard Monday. Very happy. Very strong November. Friday was about triple a usual Friday. Don't know why. Hopefully a good sign for a fast start in December. Around the 17th or so it's over and that will hurt. Though year round, January and February are tough, even with extra promotional effort and higher CPS.
Triple the business Black Friday & Cyber Monday
As mentioned, we don't really fit for a 'big Christmas' on any of our sites but had an excellent November. A more modest increase was expected; at best; even just hoped for given the economy.
Three days into December and we running, on average, 25% of November orders already and 33% of November gross sales. In three days. My shipping guys are getting bombed. I have no idea why at all. Our marketing is standard. A couple of sites are tanking, a couple are where they ought to be - but we are hitting several home runs. I am very happy. That planned 42" Panasonic plasma may be upgraded to a 50":))
January and February are usually harder on us overall, so we try to put a little extra aside for marketing to keep an average; one reason that we don't press big on December. I'd rather be in niches that are steady month after month. The boom will end soon enough.
Our's was good, but man adwords was expensive this year (With greater traffic you notice a greater amount of crappy clicks). Overall we beat our last year sales by 20%
Our traffic and sales were up about 20% compared to the last 5 Mondays.
Black Friday the volume increase really took off. Cyber monday was a record day. 50% higher sales volume than last year and almost 4 times average daily sales volume.
AdWords CPC was a little higher but higher ROAS offset that nicely. I'd say the big players Q4 reports will be rosy.
Quiet. This has always been a quiet time of year for my biz. Things generally pick up in January. The first six months of the year I normally make 2/3s of my annual income.
Well, we've never really participated in Cyber Monday...our products would, admittedly, make horrible gifts. I mean, I think I! would slap someone if they gave me one of our products as a gift, save a very select segment of our products. That said, this past weekend was one of our worst in quite some time. October increased YOY, November decreased.
The most worrying trend I have seen: my big ticket, winter seasonal items have nearly fallen off the map. Dead in the water across my sites. However, low margin, small order items are doing same or better.
we are in the market of tools etc. No different for us.
This was our first black Friday/cyber Monday since we just opened up our e-commerce store in April. All I can say is wow, it is true, sales and traffic almost quadrupled for the entire weekend. Was totally unexpected too...down side is suddenly were out of stock on many items and scrambling to re-supply, but not complaining... :)
Did you guys with hefty increases do anything different? Sales, emails, free shipping that day, etc, etc
We didn't do anything different. TV has been covering retailing more than in past years. The news also seems to have dropped many of those silly warnings about online shopping risks.
(btw, haven't heard of anyone dying in a stampede at Walmart.com)
We had a pretty strong black friday/cyber monday weekend, but the volume seems to drop off after cyber monday.
How are you guys doing?
I had more orders on November 24th and more orders today than I did on Monday. Go figure.