|Best Way to Publish Product Reviews for SEO|
| 9:39 pm on Oct 2, 2008 (gmt 0)|
Wondering on thoughts for best practices for publishing product reviews to maximize SEO.
The latter option seems fine for most products, but for some, I have over 100 reviews and don't want the main page to be overloaded.
But for the first option, is there a duplicate content penalty possible?
| 5:21 pm on Oct 3, 2008 (gmt 0)|
Are you going to believe an advertisement in a magazine or an article from a product reviewer in that magazine?
An independent off-site reviewer is trustworthy because there is a separation. If you have on-site reviews, at least have a separate review section. That will be perceived as more trustworthy than a review in the product description. An embedded reviews is arguably an advertisement and not independent opinion.
| 6:07 pm on Oct 3, 2008 (gmt 0)|
maybe you could put the 5 most current reviews on the main page, and then have a link underneath saying 'read the rest of the reviews' leading to a page with the whole lot.
that is how amazon does it,
| 6:41 pm on Oct 3, 2008 (gmt 0)|
That sort of quantity of reviews is a major asset (I'd LOVE to be in your position), and I think they have to deserve their own page - with the word review in the title, h1 etc.
Not to say you shouldn't put reviews on the product page as well, like londrum says. In your case, with a large quantity of reviews, both pages are valuable to searchers; whether searching for the product itself or for reviews of the product. Google certainly wouldn't want to penalise you for having both so, personally, I wouldn't let fear of duplicate content stop me from taking the maximum advantage from all those reviews.
| 7:21 pm on Oct 3, 2008 (gmt 0)|
> 5 most current reviews
As a marketing effort, you could also sort on "most helpful" or "highest rated" if those attributes are available.
| 4:02 pm on Oct 10, 2008 (gmt 0)|
thanks for the responses. we will prob. show 7 or 8 on the main page and then link on a separate page to show all the reviews.