Msg#: 3757735 posted 5:21 pm on Oct 3, 2008 (gmt 0)
Are you going to believe an advertisement in a magazine or an article from a product reviewer in that magazine?
An independent off-site reviewer is trustworthy because there is a separation. If you have on-site reviews, at least have a separate review section. That will be perceived as more trustworthy than a review in the product description. An embedded reviews is arguably an advertisement and not independent opinion.
Msg#: 3757735 posted 6:41 pm on Oct 3, 2008 (gmt 0)
That sort of quantity of reviews is a major asset (I'd LOVE to be in your position), and I think they have to deserve their own page - with the word review in the title, h1 etc.
Not to say you shouldn't put reviews on the product page as well, like londrum says. In your case, with a large quantity of reviews, both pages are valuable to searchers; whether searching for the product itself or for reviews of the product. Google certainly wouldn't want to penalise you for having both so, personally, I wouldn't let fear of duplicate content stop me from taking the maximum advantage from all those reviews.