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Ecommerce Forum

How big is your buy now button?

 6:17 pm on Jul 8, 2008 (gmt 0)

One im looking at is 260px x 60px

It looks good but is it TOO BIG ?



 6:31 pm on Jul 8, 2008 (gmt 0)

It sounds kind of large to me. I would maybe scale that down to like 60-70% of that.


 7:23 pm on Jul 8, 2008 (gmt 0)

150 x 34


 1:04 pm on Jul 10, 2008 (gmt 0)

Design of the buy button is a big deal, there was a thread somewhere on here about it.

Target get it right I think - big and uncluttered, I also saw a cool Flash one which blinked twice on page load - draws the eye.


 10:58 am on Jul 17, 2008 (gmt 0)

It depends on the overall design and volume of text, I think. I'd advice that you check with some usability consultant on this. Make it clearly seen, but not catching all attention from other sections.


 11:57 am on Jul 17, 2008 (gmt 0)

Mine is 133 x 36.. I think it looks great - However, when I review my goal path, the 'Add to Cart' to 'View Shopping cart' has a single digit (~7-8%)conversion rate which seems low. This might be because I allow customers to estimate shipping on the product page. I'm curious about what gets users to add items to their cart and rev up those buying engines so I'm excited to see where this thread takes us!


 12:00 pm on Jul 17, 2008 (gmt 0)

I did read once that is makes a difference between 'Add Items to our Secure Cart' as opposed to 'Add to Cart'.. However, after exploring this. It's pretty difficult to clearly express all the 'critical' keywords and still keep the button clean and clear.


 1:32 pm on Jul 18, 2008 (gmt 0)

I did read once that is makes a difference between 'Add Items to our Secure Cart' as opposed to 'Add to Cart'

I read that 'Add to Cart' gets a different response to 'Buy Now' ... but the wordings are getting off the original point a little.

Just checked some of my sites and I have (subconsciously) been creating bigger 'Add to Cart' buttons over the years. Site most recently overhauled has 181x28px, I will probably update others to this size too. Or even do a split test, but that would be far too sensible!

I see that Amazon UK has 106x22 and 166x27px.

Your suggested size of 260x60 does sound on the large side. Does your site have a fixed width layout? If not, what screen resolution do you typically use? It might look OK at 1280 wide but less so at 1024. Maybe you could test which button sizes work best, either A/B or even just run with different sizes for a week at a time and compare results (conversions or checkout starts).


 2:08 pm on Jul 18, 2008 (gmt 0)

That's one thing I found.. 1024x768 is still a really popular resolution (~40%) of my users. The bigger buttons can really throw off the formatting for them. However, that resolution is only 6% of revenues. 90%+ of revenues is 1280x800 and 1280x1024.


 9:11 pm on Jul 19, 2008 (gmt 0)

Our add to cart button size is 115x20 (red w/ white text). It seems to work pretty well.


 7:23 am on Jul 21, 2008 (gmt 0)

It seems to work pretty well.

Did you get any help from Bob?


 5:39 pm on Jul 27, 2008 (gmt 0)

I always use fixed width design. Just old habbits I suppose.

I have cut the button down abit and added paypal above to see if that has any effect on the conversions which im sure it will.

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