Msg#: 3640518 posted 4:20 pm on May 2, 2008 (gmt 0)
I really enjoy working with dynamic sites. Just having the ability to "personalize" the visitor experience makes all of this that much more fun!
How far do you go in personalizing? I mean, do you do the default Dear %firstname% and leave it at that? Or, do you drill down further and really get finite with the personalization?
Me? I like to get finite. I'll take that dynamic page and personalize it to the max. Little things that really have a subconcious influence like a first name naturally occurring in a sentence. We pretty much take whatever information we may have stored for the user and look for ways to make their browsing experience more personalized. How about you?
Msg#: 3640518 posted 10:03 pm on May 5, 2008 (gmt 0)
The Amazon experience delivers personal info that I actually use. I've been checking out one genre of books one day, something completely different the next, and the next day it comes up with genuinely time-saving, resourceful suggestions.
Disclaimer: I have a perhaps somewhat elevated trust level with them since I rely on them for web services, but if the info is truly useful why would someone feel creeped out? Any kind of basic ecommerce transaction is a warehousing of information of the most sensitive type, if a system can extract shopping tips from the pages i've been to then more power to them.