|Better to list multiple items or should there just be an option?|
For different size/weighted items
In your opinion what's better? When you have a product that comes in say, 4 different sizes - is it better just list that product and have options for the user to select the size OR should I list 4 different pages for each size product? Keep in mind that each size is packaged differently (e.g. jug, box, can, etc...) and they each look different. I would list this different packaging on each individual listing. As for the title of the product instead of being Blue Widget - it would be more specific like, Blue Widget 1.1 lbs.
I think it would be best to list each item on its on page. I would have a small section on each page showing the related items. It might also be helpful to a comparison page for the products.
It all depends!
If there's no difference in the items other than size/colour, then normally they should be listed on one page together.
I have however recently been going back on this a bit, as I've been introducing additional filtering on my category page. E.g. 'Filter by Size' would only show items in a particular size at the category level. Doing this filtering, doesn't work so well if the sizes are on one page.
Perhaps if they are listed separately, then each product page should show 'other sizes' and link to those pages.
From a marketing/user perception standpoint, you have more products if you list them individually.
We have products like this, say, a statue that comes in various sizes. It's **almost** identical but slightly different. Each of these are presented as different items.
Then we have items, say, clothing, that are identical in every aspect except that they have different sizes, colors, and "adornments" (example, gold trim or silver trim.) These are presented as a single item with options. The product page has multiple pictures displaying each color/option combination.
Really it boils down to this: what's the easiest way for your customer to identify, choose, and compare with the least number of navigations (clicks)?
I would list each item on its own making sure to avoid any duplicate content issues!
We show one item, then use attributes/options which allow the customer to select variations. It's much cleaner to the human visitor, but probably costs a bit re SEO.
As for landing-pages I'd say it is best to group products because with the product-description-text being repeated some 5-12 times you have an ideal keyword-density-ratio,IMHO, though this SEO-factor plays only a minor role nowadays.
But I would NEVER use a select-option field for the different sizes. That looks dillettantic, IMHO.
As for internal search function: If it throws out a set of widgets differing in size and one or two other attributes, I would present only one of each category and attach a link "view whole category/other sizes" or something similar.
Well if your options are "Widget - large" and "Widget - small" then list them as separate items. If there are many options, such as in garment sizing where you may have 8 sizes and 4 colours for each garment then definitely separate attribute fields.
|But I would NEVER use a select-option field for the different sizes. |
So you have a dress that is identical in every way except size and comes in child 6-8, child 9-14, small, medium, large, extra large, and humongous, you would do exactly what? Create a page for each? Stack one atop each other and have the user scroll into oblivion, seeing the same picture all the way down the page? How would anyone ever find anything?
What about shoes? Would have a page for every size from 4 narrow to 22 quadruple wide, or list them down the page, even though they are exactly the same?
Navigation nightmare, ugh!
I think the demarcation is if the packaging or option increases appeal to the consumer in a significant way.
For example: perfume in small spray bottle versus large refill size. Small fancy decanters will often sell for a higher price per ounce over a bulk smooth-sided bottle even though the contents may be exactly the same. It's consumer perception of value. But if the fancy decanter comes in 1oz, 3oz and 6oz sizes. I say they should be options on one product page.
I like one page for the same item with different colors/sizes, as long as there is a good representation of each different color/size. If I were to buy a green widget, for example, I want to see exactly what shade of "green" I will get. Maybe I'm trying to match my lime widget to a forest widget.
I handle it both ways, depending on how different the variations are from one another. If it's an identical widget that comes in different colors or sizes, I use product options. If the different sizes or colors are packaged differently or the large product has details that differ from the smaller one, I make them separate products.